Viacom18 has recently announced its partnership with five-time IPL champions Mumbai Indians, as the Official Partner ahead of TATA IPL 2023.
As part of this partnership, Mumbai Indians will make all of their digital content available to JioCinema, including behind-the-scenes footage, marquee content featuring star players, and other fan-favorite content.
“MI Paltan is one of the most active and passionate fan bases in the world. This partnership will give them more reasons to engage with us,” a Mumbai Indians spokesperson said.
“Working with JioCinema will give fans a comprehensive and immersive content experience. Our intent behind this association is to continue elevating our offerings to our fans,” added the spokesperson.
“We are thrilled to join forces with one of the world’s most successful T20 teams ever. Not just for their on-field exploits but Mumbai Indians are also very popular in terms of fan love, and that warrants nothing less than an unparalleled coverage of their journey as they go along,” said, Viacom18 Sports Head of Strategy and Partnerships Hursh Shrivastava.
“The partnership will allow fans to be a fly on the wall through our lens and will help them interact with the franchise more intimately through JioCinema,” he added.