Mumbai: VIDA, the emerging mobility brand from Hero MotoCorp, has announced a multi-season partnership with Kolkata Knight Riders (KKR), becoming the front-of-jersey Title Partner for the upcoming season. The three-year collaboration unites two future-facing brands sharing a commitment to performance, ambition, and connecting with India’s new generation of aspirational consumers.
The partnership aligns VIDA’s vision of smart, sustainable, and electric mobility solutions with KKR’s ethos of sporting excellence. Together, the brands aim to push boundaries on the cricket field and in redefining mobility in India.
“We are delighted to welcome VIDA as the front-of-jersey title partner of the Kolkata Knight Riders. This multi-year partnership brings together two brands united by a shared commitment to innovation and excellence. At KKR, we always seek collaborators who are shaping the future, and VIDA’s vision in the electric mobility space aligns perfectly with our forward-looking philosophy. We look forward to a long and successful association that energizes both our brands and inspires fans around the world. Korbo, Lorbo, Jeetbo!” said Venky Mysore, CEO of Kolkata Knight Riders.
Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, added, “This association with Kolkata Knight Riders reflects the shared spirit of confidence, resilience, and aspiration that defines a new India. KKR has consistently inspired fans through its fearless approach and strong sense of purpose—values that resonate deeply with VIDA. Together, we look forward to engaging with a generation that is confident in its choices and ready to drive meaningful change to embrace a more progressive and sustainable future.”
As part of the collaboration, VIDA will spearhead fan engagement initiatives throughout the season, celebrating performances exemplifying energy, agility, and leadership, both on and off the field.
