Mumbai: Chief Executive Officer of PointNine Lintas, Vikas Mehta, has been named one of the most influential leaders in Digital Marketing at World Marketing Congress 2017 held on 24th Nov, 2018 at an event in Mumbai.
World Marketing Congress 2017 was host to marketers from 60+ countries, and saw participation from various industry leaders and experts in the fields of digital marketing and mobile technology. The most influential leaders were evaluated and shortlisted on the basis of several parameters. Some of them include marketing competencies, strategic perspective, industry foresight, track record, ethics, etc. Vikas makes it to the list due to his contribution in aspects like digital transformation and performance marketing.
On finding a place in this well-regarded list, Vikas Mehta said “As someone who started as a digital-immigrant just five years ago, this is a rare privilege. We are at a stage of market evolution where digital is firmly mainline and people on this list have had a lot to do with that shift. Thank you CMO Asia and World Marketing Congress for the inclusion.”
Vikas was also on the panel of speakers on the topic of The Power of Mobile & Digital Marketing, at the event.
