New Delhi: Viral Pitch, an influencer marketing, research, and analysis platform, recently managed an influencer marketing campaign for ALTBalaji’s recent show ‘Girgit’ a renowned Indian subscription-based video-on-demand platform. Through this association, Viral Pitch will be offering new-age influencer marketing services to the OTT platform for their recently launched show, Girgit.
The influencer marketing platform has conceptualized an Instagram campaign for the brand whose core objective is to promote the show. This campaign initiated in October is still ongoing and has been well received within the lifestyle influencer community. The influencers have been enthusiastically posting various innovative content to promote Girgit amongst their strong and extensive follower base. They have been curating and posting aesthetic static posts and creative reels describing the genre, giving a glimpse of the web series’s plot, and sharing their reviews.
Sharing his thoughts on this association, Sumit Gupta, Founder, Viral Pitch, said, “The presence of OTT platforms has increased manifold especially over the past year. People now prefer streaming movies and TV shows on their laptops or mobile phones rather than visiting a theatre or switching on their television sets. ALTBalaji is one of the leading entities in the OTT space. The brand is recognized for offering fresh, original, and exclusive stories with an Indian set-up tailored for global audiences. Associating with them is indeed a milestone for us, and we are hopeful of assisting them in effectively achieving their targets and increasing the visibility of their new show.”
Expressing his elation on this partnership, Divya Dixit, SVP – Marketing and Revenue at ALTBalaji, said, “Over the last few years, influencer marketing has emerged to be a popular new-age tool in the digital space that plays a vital role in effective brand promotions. We were looking for out-of-the-box ideas to promote Girgit amongst the youth, and influencer marketing was thought to be the ideal solution due to its rising prominence. We are delighted to have partnered with Viral Pitch, known for its high-end influencer marketing solutions in the industry. With their creative approach and expertise, we are hopeful of promoting our show effectively amongst the audiences.”
ALTBalaji hosts premium quality shows featuring popular celebrities, acclaimed writers, and award-winning directors, making this OTT platform a true alternative to mainstream entertainment. In addition, the brand has associated with Viral Pitch to execute the pre-launch campaign while leveraging the unique features of Instagram for their recently launched thriller-based show. Recognized for its expertise in the influencer marketing domain, Viral Pitch has been working closely with various brands across segments such as Park Avenue, Kwality Walls, Kaya Skin Clinic, Vasu Healthcare, Proline, FILA, CoinSwitch, MPL, Kimirica, Wow Skin Science, Khadi Essentials and many more. It plays an instrumental role in helping brands achieve their digital objectives by working with a holistic approach that quantifies all variables in the influencer marketing domain.