Airline Vistara collaborated with Netflix for the film, The Archies, for a ‘Flight to Riverdale.’ The special flight – UK 1964 – welcomed aboard the cast of the film along with a few fans and select Club Vistara members.
Set in the 1960s, the film reimagines the Archie comics as a live-action musical set in the imaginary idyllic town of Riverdale in India.
UK 1964; the ‘Flight to Riverdale’ commenced from Indira Gandhi International Airport, Delhi at 1440 hours and arrived at Manohar International Airport, Goa at 1715 hours. The flight aimed to offer the passengers a nostalgic journey by recreating the world of Archies on-board and by flying them to Riverdale – set up at the Manohar international Airport, Goa. The celebration onboard was marked by retro-themed décor in line with the film’s aesthetics, curated meals and beverages, and customised Vistara and Netflix giveaways.
The cast of The Archies, accompanied by directors Zoya Akhtar and Reema Kagti participated in this experience onboard UK 1964. The cast was present in character to give an authentic touch to the experience, and included Suhana Khan as Veronica Lodge, Khushi Kapoor as Betty Cooper, Agastya Nanda as Archie Andrews, Aditi Saigal as Ethel Muggs, Vedang Raina as Reggie Mantle, Mihir Ahuja as Jughead Jones, and Yuvraj Menda as Dilton Doiley.
While the Archies soundtrack played as part of the boarding and landing music, in-flight entertainment showcased exclusive behind-the-scenes glimpses into the making of The Archies.
Deepti Sampat, Vice President – Marketing, Vistara said, “We are delighted to be the first Indian airline to partner with Netflix to curate a journey down memory lane with our special ‘Flight to Riverdale’. Vistara Retrojet, with its nostalgic charm, not only transports us back to a golden era but also propels us into a future where the boundaries between cinema and air travel seamlessly merge, offering passengers an experience that transcends the ordinary. UK 1964 will surely leave a permanent trail of enduring memories while also evoking nostalgia.”
Shilpa Singh, Senior Director, Marketing Partnerships – APAC, Netflix, added, “The Archies celebrates all things food, fashion and music from the 1960s. UK 1964, Vistara’s Retrojet ‘Flight to Riverdale’ is a unique and immersive experience curated to transport the passengers back in time, all while enjoying the company of the cast and crew. This special collaboration will carry the participants into the world of The Archies before it launches on Netflix.”
Upon reaching Goa, the arrival hall was transformed into a mini-Riverdale adorned with retro-themed props and backdrops from the film. A flash mob, featuring the cast, a dance troupe, and the Vistara crew ensured a memorable experience.
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