Chennai: Vivek Pvt Limited, Chennai based consumer durable retailer has engaged the @The Idea Factory, the brand strategy start-up for its PR Strategy.
Founded on 3rd May 1965, as Vivek & Co, Viveks is the earliest durable retailer to have turned consumer shopping into a memorable experience for the full family.
Viveks laid the foundation for modern retail in Chennai by establishing 3 chain stores in the 1970s while offering uniform prices across its stores. Vivek’s Newyear Sales, Chennai’s most awaited durable shopping season, and an annual fixture in the consumer calendar were pioneered by Viveks during the 1990s. The most trusted durable retailer of Chennai, Viveks has now added a new furniture line from Berlyn Oak as part of their durable bouquet. Currently, available in select stores, Viveks is planning to aggressively scale up furniture line as part of their lifestyle offering.
@The Idea Factory was founded by three media & marketing professionals, Sunder Thiyagarajan, Prakash Sankaranarayanan& Shankar M Shiv who cut their business teeth in diverse functional roles across reputed media houses such as The Hindu, The Times Group, Network18, Daily Thanthi& Ananda Vikatan.
@The Idea Factory works with select clients on their brand strategy needs related to Audience Metrics, Brand Management & Content Marketing thru Digital Engagements.
Vishal Bysani, VP Marketing, Viveks said “@The Idea Factory displayed ground understanding about the modern retail category as well as challenges of brick & mortar durable retailers. Besides, with a short brief, they had a clear grip and were aligned with our expectations. We are convinced about the insightful marketing approach they bring across the table, in terms of strategy, brand image, market understanding, and category challenges. Viveks, being a pioneer and thought leader in the modern retail format is extremely happy to join hands and provide a launchpad for a media marketing startup”.
‘Viveks is a marquee client and for a startup, having Viveks mandate is a dream come true and we see this association with Viveks akin to a founding partner. Over the last five decades, Viveks has left a lasting legacy thru its pioneering retail initiatives that had become an industry benchmark. Our mandate is to enhance their consumer trust and reinforce their thought leadership aspects while contributing towards the business growth’ said @The Idea Factory, in a statement.