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VKC Nuts ropes in Celebrity Chef Amrita Raichand as brand ambassador

by Editorial
June 7, 2022
in Marketing
Reading Time: 1 min read
VKC Nuts ropes in Celebrity Chef Amrita Raichand as brand ambassador
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VKC Nuts, a fully integrated farm to fork Nuts & Dried Fruits Company, has roped in the nutritionist and celebrity chef, Amrita Raichand as a brand ambassador.

With this association, VKC’s signature brand Nutraj has also announced the launch of Bactopure, that claims “Pathogen-Free” product range of a variety of nuts and dry fruits.

Sharing her joy on the association, Amrita Raichand said, “As a mother and a nutritionist, I regularly come across questions on the benefits of nuts & dry fruits, how to choose the best quality, where should we buy them from, and many more. I feel extremely delighted to have associated with a brand that considers health and hygiene as paramount. With Nutraj as a partner, I hope I am able to bust the myths around the consumption of nuts and draw some light on the importance of consuming the right quality of nuts. I look forward to this journey of good health and great choices”.

Gunjan Jain, Managing Director, VKC Nuts
Gunjan Jain

Gunjan Jain, Managing Director, VKC Nuts said, “Amrita Raichand is a perfect fit for our brand which is focussed on purity, health, and hygiene. Being a certified nutritionist along with a celebrity influencer, we couldn’t have found a better representative of our brand. With Amrita onboard, we hope to be able to not only highlight the importance of including nuts & dry fruits in our daily lives but consuming them in the purest and most exciting ways”.

Tags: Amrita RaichandGunjan JainNutrajVKC Nuts

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