VKC Nuts, a fully integrated farm to fork Nuts & Dried Fruits Company, has roped in the nutritionist and celebrity chef, Amrita Raichand as a brand ambassador.
With this association, VKC’s signature brand Nutraj has also announced the launch of Bactopure, that claims “Pathogen-Free” product range of a variety of nuts and dry fruits.
Sharing her joy on the association, Amrita Raichand said, “As a mother and a nutritionist, I regularly come across questions on the benefits of nuts & dry fruits, how to choose the best quality, where should we buy them from, and many more. I feel extremely delighted to have associated with a brand that considers health and hygiene as paramount. With Nutraj as a partner, I hope I am able to bust the myths around the consumption of nuts and draw some light on the importance of consuming the right quality of nuts. I look forward to this journey of good health and great choices”.
Gunjan Jain, Managing Director, VKC Nuts said, “Amrita Raichand is a perfect fit for our brand which is focussed on purity, health, and hygiene. Being a certified nutritionist along with a celebrity influencer, we couldn’t have found a better representative of our brand. With Amrita onboard, we hope to be able to not only highlight the importance of including nuts & dry fruits in our daily lives but consuming them in the purest and most exciting ways”.
