Mumbai: Oxpecker, India’s next-generation homegrown activewear and athleisure brand, has announced Indian international cricketer Washington Sundar as its first-ever brand ambassador. The association marks a new phase of growth for the young brand, underscoring its ambition to redefine how India experiences activewear and athleisure.
Known for his calm consistency, grit, and all-round performances on the global cricket stage, Washington Sundar sees the partnership as more than a traditional brand tie-up. For him, it is a meeting of values. Oxpecker’s rallying cry, “Show Up”, mirrors the athlete’s personal mantra of resilience and balance both on and off the field.
“What excites me most is seeing a young entrepreneur identify a real gap in the market and build an activewear and athleisure brand that’s stylish, functional, and uncompromising on performance. I believe Oxpecker has the potential to give India a much-needed wake-up call and inspire people to show up every day with confidence, in comfort and style,” said Washington Sundar, Indian International cricketer and Oxpecker’s first brand ambassador.
The Oxpecker Difference
- Customised Materials: Sweat-wicking, breathable, and odour-resistant fabrics engineered for Indian weather.
- Mid-Premium Positioning: International quality at accessible Indian pricing.
- Empowerment Through Style: Apparel designed to inspire individuality and confidence.
- Made in India, for India (and beyond): Global ambitions rooted in Indian innovation.
Founded in 2023 by twenty-year-old entrepreneur Dev Raval and co-founder Nitesh Raval, Oxpecker was built to address a long-standing gap in India’s activewear market.
“The Indian activewear market has long had a gap, consumers either compromise on quality with budget options or overspend on international brands. With Oxpecker, we bridge that gap with a product range that delivers performance and affordability. Beyond the products, it’s a wake-up call for every Indian to show up every day, fully equipped with Oxpecker gear that’s smart on style, performance, and value. Washington Sundar, consistent both on and off the field, perfectly embodies the spirit of Oxpecker, elevating our presence with authenticity and credibility,” said Dev Raval, Founder, Oxpecker.
Achievements So Far
- Launched in 2023 with a disruptive vision for Indian activewear.
- Collaborated with 150+ influencers to build a strong community presence.
- Established availability across top e-commerce platforms, including Amazon, Myntra, and Ajio.
- Rolling out its first brand film with Washington Sundar, bringing the “Show Up” call-to-action to life.
The brand film positions Washington Sundar as the face of consistency. It highlights that being an all-rounder is not limited to cricket—it’s about showing up for every challenge in life. From early morning workouts to long practice sessions and relentless travel, Washington showcases how Oxpecker’s activewear supports comfort, focus, and resilience.
