The e-book is a year-end review on how the digital industry evolved last year
Mumbai : The year 2018 has been a great year for the advertising industry and especially for digital marketers. It was a celebratory year where digital became critical to every advertiser and the industry saw some amazing campaigns and use of technology becoming integral for marketers.
White Rivers Media, one of the fastest growing independent digital marketing agencies has launched their second e-book on how the digital scenario changed in 365 ways in 365 days of the year 2018. The e-book showcases how digital players introduced new features that enhanced user experience and some features that enabled brands to target their audiences in a better way.
The e-book has been curated with an aim to help the marketers and digital stakeholders to get a better picture of the year that went by, which will in-turn help them gear up for 2019. The e-book comprises of all the significant changes, updates and events that happened in the digital world in 2018.
For instance, Social media giant Facebook rolled out a new tool to prevent harassment and also developed chatbots with Improved conversation skills. The platform also introduced new AR filters to spice up your Facebook stories. Snapchat launched its in-app store for company merchandise. Everyone’s favourite, WhatsApp allowed users to delete their sent messages within 8 minutes. A relief for so many people.
The latest e-book mentions 365 such updates which affected the industry. It is an essential read for any marketer, entrepreneur, journalists and students anywhere in the world.
This launch is a part of their series of e-books, which was launched last year, on their 6th Anniversary.
You can download the e-book at :