Wine brand Jacob’s Creek has teamed up with world number one tennis player Novak Djokovic as part of a global campaign set to launch on 13 January 2015.
The tennis champ stars in a series of ‘Made By’ short films in which he celebrates the people, places and passions which have served him well on his path to success.
Shot in documentary style in his home town of Belgrade, Serbia, the campaign begins with recollections of Djokovic’s war torn childhood to grand slam wins at the Australian Open and Wimbledon – events which Jacob’s Creek also sponsors.
Djokovic said: “Partnering with Jacob’s Creek has given me the opportunity to tell the world my story for the first time, showing what I’ve been shaped and inspired by. Stay tuned for the full films release very soon.”
Derek Oliver, global marketing director of Jacob’s Creek, said: “Jacob’s Creek has a long standing affiliation with professional tennis and Novak personifies the authentic spirit that we celebrate. Both Jacob’s Creek and Novak are proud of what we are ‘Made By’, partnering together we are taking Novak’s ‘Made By’ story to the world.”
Jacob’s Creek has a long affinity with the sport, having previously employed Andre Agassi to front its Open Film series.