Santoor, India’s second-largest soap brand, announced its entry into the facial sheet mask category with the new Santoor Brightening Sheet Mask. It was launched across e-commerce platforms, becoming one of Santoor’s first line of products to be launched as a digital-first brand.
Santoor, a legacy brand of 35 years, is known for products with the benefits of natural ingredients. Carrying the legacy forward, the brand has launched Santoor Face Mask, with the benefit of brightening and restoring your face’s natural radiance, all in 20 minutes! Fusing the benefits of sandalwood and aloe vera, the product offers the necessary glow and moisturization and keeps the skin hydrated for up to 24 hours.
Commenting on the new category launch, S Prasanna Rai, Vice President, Marketing, Wipro Consumer Care & Lighting, said, “With shifts in habits and preferences, consumers are keen to explore premium product categories in skincare. As a brand, we need to provide consumers with a specialized offering that is superior in quality. Keeping true to our extension story, with this launch, we are exploring the facial care segment further, with our latest product offering of brightening facial masks.”
Santoor soap, with the goodness of sandal and turmeric was introduced in 1986. Santoor has now created another milestone in the facial care segment with its foray into the face mask category. The launch of Santoor Sheet Mask is in line with the brand’s promise of offering a new-age range of facial care products for the modern Indian woman.