With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth
Chetan Asher, Co-founder & CEO, Tonic Worldwide
“With healthcare being at the centre of public discourse, the year 2020 witnessed a change in several sectors, one of the most pertinent ones being the rapid adoption of remote work. 2020 was a particularly interesting year for advertisers and digital marketers who recognised a plethora of opportunities for disruption and innovation.
The beginning of 2021 marks an entry into a transformed world, characterised by the pandemic afflicted year that has gone by. With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth. Moreover, our primary focus remains on expansion plans in domestic as well as international shores. Our recent collaboration with Chennai-based Stoppress Communications is a case in point and from an international perspective, we aim to consolidate the operations of Tonic Worldwide in the MENA region. Furthermore, our goal is also to tap regional markets for brands and bring in region-specific cultural insights to the brands we service. We would also like to bring in new offerings such as TWIP, an in-house data-driven, video content practice that help marketers build and engage with consumers using data-led hyper-personalized communication.
Lastly, an imperative objective this year would be to further consolidate Tonic Worldwide’s reputation as a creative focused agency and ensure adequate national as well as global recognition for the work we produce.”