Mumbai: World Television Premiere of Coolie No.1 on Zee Cinema garnered viewership of over 1.03 crore impressions, as per BARC data for Week 17, all India 2+ audiences. The viewer’s abundant love and support made the Varun Dhawan and Sara Ali Khan starrer light-hearted comedy family entertainer one of the top 5 premieres on television in the last 12 months. Adding another feather to its hat, the movie marked its place in the all-time top 25 films which delivered 1crore+ impressions on its premiere. The movie premiere also captivated the young target audience with Mumbai, Delhi and Maharashtra being the top markets.
Through the pandemic, the TV premiere ratings of the new releases were also affected, hence, the viewers appreciation for the Coolie No.1 premiere on Zee Cinema is welcome news for the industry. Lately, some of the other movies that originally released on OTT, like Ludo, Gulabo Sitabo, Shakuntala Devi and Chhalaang also premiered on TV. But only a few films have been successful in the last one year.
The significantly high viewership numbers of Coolie No.1 premiere reaffirm the strength of television as a medium in India amongst viewers. This also reiterates that there is a need for wholesome family entertainers among the TV audience and they are looking forward to fresh content.