Mumbai: Xapads Media has announced the appointment of Guénolé Le Gall as its Global Head of Performance, reinforcing the company’s commitment to delivering AI-powered, outcome-driven programmatic advertising solutions across international markets.
The appointment comes as brands increasingly shift toward performance-led advertising strategies across Connected TV (CTV), mobile, and the open web, creating greater demand for unified, cross-channel execution and measurable business outcomes.
In his new role, Guénolé will spearhead Xapads’ global performance strategy, focusing on driving measurable results through AI-powered programmatic solutions. He will also work toward enhancing cross-market alignment, improving campaign efficiency, and strengthening performance-driven offerings across key regions including Southeast Asia, the Middle East and North Africa (MENA), Europe, Latin America, and the United States.
Guénolé brings extensive expertise in performance marketing and programmatic advertising, having successfully built and scaled data-driven growth strategies for digital businesses across multiple international markets.
Commenting on the appointment, Nitin Gupta, CEO of Xapads Media, said, “As the digital ecosystem evolves, performance is no longer just a metric- it is the foundation of how brands evaluate success. With this appointment, we are strengthening our capabilities to deliver outcome-driven solutions powered by data and AI.”
The move aligns with Xapads’ broader strategy to expand its presence across both emerging and mature markets while strengthening its performance advertising capabilities amid growing advertiser demand for accountability and measurable returns on investment.
Building on this strategic direction, Ramneek Chadha, COO of Xapads Media, added, “As advertisers demand greater accountability and precision, the role of performance has fundamentally evolved. This move strengthens our ability to help brands navigate that shift with solutions that are both scalable and locally effective.”
Sharing his perspective on the role and future focus, Guénolé Le Gall, Global Head of Performance, said, “Xapads is uniquely positioned at the intersection of data, technology, and global scale. I’m excited to build on this foundation and drive performance innovation that enables brands to achieve measurable growth across markets.”
As digital advertising becomes increasingly fragmented across platforms and channels, advertisers are under greater pressure to deliver transparency, efficiency, and business impact. Xapads said it remains focused on helping brands navigate this evolving landscape through data-driven, AI-enabled programmatic solutions that drive scalable outcomes across global markets.
