Mumbai: Xapads Media, India’s homegrown global ad-tech platform, has announced its entry into the Latin American (LATAM) market, marking a significant step in its international expansion strategy. As part of its commitment to strengthening its presence across key global regions, the company has appointed Jesús Juárez as Country Head – LATAM to lead regional operations and accelerate strategic partnerships.
With more than 15 years of experience in digital advertising, Jesús brings deep expertise in performance marketing and market leadership, positioning Xapads to tap into one of the world’s fastest-growing digital ecosystems.
Speaking about the expansion, Nitin Gupta, CEO of Xapads Media, said, “LATAM is one of the fast-evolving digital markets in the world, where advertisers are rapidly embracing data-led and full-funnel solutions. Our expansion here isn’t just about adding another region—it’s about deepening our global footprint in markets. With Jesús’ regional expertise, we look forward to supporting brands in LATAM across performance and creative solutions in the Connected TV and mobile space.”
Highlighting the company’s operational approach, Ramneek Chadha, COO of Xapads Media, added, “Our focus will be on executional excellence—building strong regional partnerships, deploying our tech stack with local precision, and ensuring advertisers see measurable value. With Jesús’ deep understanding of market behavior and advertiser expectations, we aim to create a seamless bridge between global technology and local opportunity, helping brands unlock performance and scale.”
Sharing his perspective on the region’s potential, Jesús Juárez, Country Head – LATAM, noted, “LATAM has seen significant growth in areas such as Connected TV and mobile app marketing over the last five years, driven by new technologies and evolving user behavior. Xapads aims to empower advertisers with full-funnel solutions—from premium CTV inventory to our self-service user-acquisition platform. The region’s appetite for innovation makes it a perfect fit for Xapads’ growth philosophy.”
Xapads plans to focus on key verticals including e-commerce, retail, finance, travel, technology, and entertainment—particularly gaming, streaming, and music apps—while collaborating closely with media and performance agencies.
As LATAM continues to draw significant global ad-tech investment, Xapads’ entry underscores its ambition to drive global growth through localized innovation, building upon successful operations across six continents.
