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Home Industry Brief

Zee 24 TAAS celebrates the spirit of Ganesh Utsav with special programming ‘Sukhkarta’

by MN4U Bureau
September 22, 2023
in Industry Brief
Reading Time: 2 mins read
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Zee 24 TAAS celebrates the spirit of Ganesh Utsav with special programming 'Sukhkarta'
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Ganesh Utsav, the vibrant and spiritually enriching festival dedicated to Lord Ganesha, is a time of immense joy and devotion in India. To further illuminate the festive spirit of this auspicious occasion, Zee 24 TAAS has announced ‘Sukhkarta,’ encouraging citizens to delve deep into the profound significance of Lord Ganesha and the divine celebration.

‘Sukhkarta’ brings to light the divine fervour to life through live broadcasts of sacred rituals, devotional melodies, and captivating cultural performances. It offers viewers an exclusive window into the real-time proceedings of sacred ceremonies, the soothing notes of devotional songs that touch the soul, and captivating cultural showcases.

This extraordinary programming also offers viewers a front-row seat to witness the pilgrimage to the eight Ganesh temples in the Maharashtra state of India, each of which houses a unique idol of Lord Ganesha. Each temple has its distinct legend and history, making them as diverse as the revered murtis. Additionally, the wide audience of Zee 24 TAAS will have the opportunity to witness live coverage of the Ganesh Visarjan ceremony, where the idol of Lord Ganesha is immersed in a body of water.

Nilesh Khare
Nilesh Khare

Expressing the profound sentiment of the festive season, Nilesh Khare, Editor of Zee 24 TAAS, said, “As Lord Ganesh is revered as the god of art, ‘Sukhkarta’ serves as a tribute to the artistry of life, embracing its diverse facets through the expressions of talented artists. We celebrate the creative spirit that infuses every aspect of our existence, just as Lord Ganesh inspires artistry in all of us.”

“With ‘Sukhkarta,’ we embark on a journey to illuminate the profound cultural and spiritual significance of Ganesh Utsav. Our pilgrimage to the sacred Ashtavinayak temples symbolizes our commitment to preserving and sharing the deep-rooted traditions of Maharashtra,” further highlighted Abhay Ojha, CEO of Zee Media Corporation Limited.

Feedback: [email protected]

(This information is published from a press release.)

Tags: Abhay OjhaGanesh ChaturthiNilesh KhareSukhkartaZee 24 TaasZee Media Corporation Limited

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