Zee Cinemalu completes the 5-year milestone as the brand philosophy continues to capture the thrilling journey with the ardent viewers. The channel philosophy ‘Dil Pai Super Hit’is aimed towards inspiring every Telugu speaking audience with a superhit stress buster that will help them enjoy the ride that life has to offer.
Zee Cinemalu is the first movie channel to introduce the concept of World Television Premieres in the Telugu market, giving a unique offering to movie lovers. The channel stands at the number 2 position in Urban. Over the years, the channel witnessed tremendous outcomes as it experimented with showcasing 11 movies per day. It also packaged 17 stories to bring a unique mix of interesting story each hour on a single day for the viewers.
Zee Cinemalu is going to launch a brand anthem on the day of the anniversary, 4th September on the lines of ‘Raa Raa Mama..Chuddam ZEE Cinema’, composed &sung by Rama KrishnaMiriyala. The anthem reflects the brand ethos and positioning, accentuating the essence of entertainment like never-before. Additionally, the channel will unveil a new brand identity with a refreshed set of graphics to the logo, while retaining the channel’s core promise of ‘Dil Pai Super Hit’. The new packaging reflects happiness, vibrancy, fun, and quirkiness that is symbolic of the channel’s identity.
Telugu cinema has gone through several of transitions and progressed over the years. From movies that touched upon an array of topics and depicted the golden era, showcasing masala and romantic movies set in foreign locales, to the latest films. The Zee CinemaluHD variant launched on December 31, 2017, continues to deliver the best viewing experience enabled with this technology to their ardent viewer.
Commenting on the 5th anniversary, Sai Prakash, Business Head of Zee Cinemalu said, “The journey has been exceptional. The success of Zee Cinemalu is very close to our heart because this was the first movie channel in the south market from the ZEEL bouquet and the latest entrant into the Telugu genre. On this truly momentous occasion, we reiterate our commitment to offering only the best-in-class entertainment that will be loved by the Telugu audiences.”