Hyderabad: Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on 4th September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers. It’s been a very successful 4-year for Zee Cinemalu, Over the years, the channel has featured the latest and unique content that has inspired, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.
In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last 5 years as per BARC. Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3% in the last 4 years and in the last 6 weeks, the share stood at 27.7%.
The channel has been entertaining viewers with evergreen hits and latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In this process, Zee Cinemalu has successfully occupied a special space in the hearts of Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the viewing experience with this technology to their ardent viewers.
Commenting on 4th anniversary, Sai Prakash – Business Head of Zee Cinemalu says, “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”