ZEE Kannada, a Kannada general entertainment channel, is celebrating 16 glorious years of successful operations. The channel has been enthralling the Kannada audience over the years since its inception in 2006 through its multi-genre offerings that range from thought-provoking fiction shows to clutter-breaking reality to intriguing talk shows and blockbuster movies. Each show has echoed the channel’s philosophy of ‘Bayasida Bāgilu Tegiyōṇa.’ It has been the No.1 channel for the last 181 weeks with a whopping 40% share in the Karnataka GEC market.
Zee Kannada has its own expertise and uniqueness in both the fiction and non-fiction space, appealing to all age groups. The channel has also provided a wonderful stage for emerging talents and inspired thousands of people through non-fiction properties like Maharishi Vaani, Drama Juniors, Sa Re Ga Ma Pa, Dance Karnataka Dance, Comedy Kiladigalu, Golden Gang, Weekend with Ramesh amongst others. Talking about the channel’s fiction properties, each and every show has entertained the audience, especially the likes of Hitler Kalyana, Puttakkanna Makkalu, Sathya or Manhanayaka which have gone on to be cult classics.
The year 2021 – 2022 has been one of the most prosperous years for the channel garnering high launch TVRs, with shows like Hitler Kalyana (9.3), Puttakkana Makkalu (13.5), Drama Junior Season Four (8.4), and Dance Karnataka Dance Season 6 (7.0). Notably, Puttakkana Makkalu’s launch week rating is a record for any new show in the history of Kannada television industry.With several enchanting fiction shows and exciting non-fiction properties coming up, the channel is leaving no stone unturned to keep its audiences entertained. With a close link to the Sandalwood industry, the channel has also bagged the satellite rights of top upcoming films like KGF 2, Vikrant Rona, Bajrangi 2, Ek Love Ya, Garuda Gamana Rishaba Vahana, Ratnan Prapancha, Galipata- 2, Gandhada Gudi, Rider, and Drishya-2. The world television premieres of each movie will surely keep the audience hooked to the channel.
Commenting on the occasion. Raghavendra Hunsur, Business Head of Zee Kannada and Zee Picchar, mentioned, “With an aim to inspire our viewers and help open doors for them to achieve their goals, we at ZEE Kannada and ZEE Picchar have always put the audience at the forefront and that is something that has truly worked well for us. From celebrating several milestones to emerging as the market leader, to taking social media by storm and having a highly successful season of fiction and non-fiction shows, Zee Kannada has had quite an eventful year. As the channel completes 16 successful years, it shows how we have grown as a brand and become leaders in our own right. The recognition also helps us understand and motivates us that we are on the correct path, and we hope to continue entertaining our viewers. I also hope that the viewers continue showering our shows with their love and support for years to come.”