Mumbai : Zee TV is collaborating with popular online retail store ‘The Souled Store’ to launch exclusive DID merchandise. The specially curated range of merchandise includes quirky t-shirts, mugs and badges with popular catchphrases from the show like ‘Kya Baat, Kya Baat, Kya Baat’ and appealing taglines like ‘Put Yourself In My Dancing Shoes’, ‘Soch Less Dance Zyada’ amongst others which capture the essence of #AllAboutDance and DID at large through elements that the audiences have loved and appreciated over the years.
With a strong legacy of creating stars and making dance a mainstream career option, Zee TV’s Dance India Dance Season has successfully established itself as not only one of India’s biggest dance reality shows but a go-to youth cult show. Over the years, having launched various seasons cutting across age groups and demographics, with spin-off franchises like DID L’il Masters and DID Super Moms, this show has transcended the boundaries of being a mere dance reality show and revolutionized the landscape of dance in the country.
Talking about the channel’s association with The Souled Store, Deepak Rajadhyaksha, Deputy Business Head – Zee TV said, “Dance India Dance has a universal appeal and strong youth connect owing to not only the indomitable dance talent, but also the masters and Grandmaster whose inimitable personalities add to the show’s charm. The show also serves as a source of inspiration for the huge audience base who have watched the show and its various franchises. Introducing specially branded DID merchandise is a conscious attempt to foster this unique bond that the audience shares with the show, cementing it with a more emotional connect. We are delighted to partner with The Souled Store for this; they have proven to be experts in the online retail space with quirky product design ideas that appeal to consumers across the country.”
Speaking about partnering with Zee TV, Bhargav Wadekar, Manager, Business Development-The Souled Store said, “Dance India Dance has become synonymous with dance and has given the art form a whole new definition. It is fresh, unique, and innovative, similar to what we strive to offer our consumers at The Souled Store- India’s biggest online brand for official merchandise. We are thrilled to collaborate with Zee TV to introduce this special line of dance-themed DID merchandise, and create a more personal connect with audiences who have watched the show season-after-season
The Dance India Dance collection was launched during the course of Dance India Dance’s telecast on 16th December 2017, through a special performance by the contestants. The collection is now LIVE and is available exclusively on www.thesouledstore.com.