ZEE5 Global has announced a special Diwali celebration in the Middle East, bringing Huma Qureshi to KSA and UAE.
The platform recently unveiled its partnership with the LuLu Group for their India Utsav celebrations to mark the 75th anniversary of Indian Independence Day. Taking the relationship further, they recently unveiled a Diwali collaboration with LuLu in their malls from Riyadh to Dubai.
The platform flew down Huma Qureshi to Riyadh and Dubai for a meet and greet with the fans across multiple Lulu stores in these regions.
Huma Qureshi commented on the partnership, “It was a lovely experience sharing an occasion as wholesome as Diwali with the people of Dubai and Riyadh. It’s always heartwarming to see how deeply connected we are to our roots, no matter which corner of the world we come from. My association with ZEE5 Global has been wonderful – be it with Badlapur, Mithya or Valimai. South Asian voices are getting their due with platforms like ZEE5 Global supporting their craft and helping boost young creative minds.”
Archana Anand, Chief Business Officer, ZEE5 Global, said, “Diwali is a special festival close to the hearts of all South Asians wherever they may be. With such a large Indian diaspora in the Middle East, this is one of the most popular festivals in the region. We therefore partnered with LuLu to make this an extra-lit Diwali for their customers by giving them a chance to meet and interact with Bollywood star Huma Qureshi, and it was a hugely successful initiative.”
Amidst the upcoming festivities, the brand also announced that they would be giving a 1-month free subscription to ZEE5 Global to anyone who purchases above 50 AED/SAR and a 50% discount on a one-year subscription to anyone who spends more than 100 AED/SAR in LuLu stores.