Mumbai : With an ardour to create different content and an attempt to strike a balance between the quality and business of feature films and television, Essel Vision Productions Ltd (EVPL) was instituted in June 2012 as a part of Essel Group of Companies under the leadership of Nittin Keni – CEO
To enhance it from its current size into a business which is larger in terms of reach to multiple channels and languages, Zee Entertainment Enterprises Ltd (ZEEL) has appointed Akash Chawla, who has successfully been heading the Marketing Function for National Channels at ZEEL, to now take charge as the Business Head – EVPL.
Akash has been given the mandate to head the TV Production (all languages), Movie Production (all languages except Marathi), Studio Production Business, Digital & Online Production, Events & IP creation. Akash will drive the organizational aspiration of EVPL and contribute in multiplying its business from its current business levels. For this role, Akash will report to Nittin Keni.
“Essel Vision is very focused in the film & television production, digital, events and the IP creation business. Having spearheaded marketing for Zee TV, Zee Cinema, Zee Classic and Zee Cine Awards, Akash has worked successfully towards the launch of three of ZEEL’s new brands in the last one year &-pictures, Zee Anmol and Zindagi. He will work towards strengthening our presence in Hindi and other languages movie production & marketing and the digital business to catapult the organization’s ambitions to the next level.
We will produce content not just for the Indian audiences but also for companies and audiences the world over. While IP rights provide the foundation upon which innovation is shared and creativity is encouraged, the digital age provides many opportunities within the entertainment media industry to improve efficiency, costs and viewer experiences. Everything we do is driven by an unyielding passion for excellence and an unfaltering commitment to develop the best products. We are in talks with various leading collaborators for the same and will soon announce new initiatives,” says Nittin Keni.
Essel Vision’s consistency and success are built on its unwavering dedication to setting benchmarks and excellence. It has already made a mark on the map of Television and Feature Films – both in the Hindi and Marathi space. With blockbuster films like ‘D-Day’, ‘Gulaal’, ‘Natrang’, ‘Kaaksparsh’, Essel Vision has taken its first steps to another high with its ventures like “Time Pass”, “Lai Bhari” and ‘Duniyadaari’ which have been the highest grosser in the Marathi film space. Its other creation ‘The Lunchbox’ has already received accolades around the world. In the television space, the company has been successful with qualitative programs like ‘Fear Files’, ‘Dance India Dance’ and ‘India’s Best Dramebaaz’, ‘Saregama’, ‘DID L’il Masters’, ‘DID Super Moms’, on Hindi TV, and ‘Eka Peksha Ek’ and ‘Fu Bai Fu’ amongst others on Marathi TV.
The upcoming feature films include ‘Mad About Dance’ which is promoted by Shah Rukh Khan himself and another film called ‘3AM’ (horror film) is on the anvil. Just as ZEE is an innovative leader in developing new business models for the evolving television and film landscape, Essel Vision’s objective is to be a one-stop shop for all Film, Television, Digital, Events & IP creation related services where it will produce, co-produce, market and distribute.