Zeiss India has unveiled its campaign for its Zeiss Light 2 Progressive lenses. The campaign has been conceptualised by Social Panga.
The brand film showcases the features of the Zeiss Light 2 Progressive lenses, which the company claims are better than ordinary progressive lenses. The Light 2 Progressive lenses claim to help enhance people’s lives through vision solutions, and come with features such as advanced design, optimised visual fields and seamless transitions. The lenses are designed to adapt effortlessly to various viewing distances, making them a good fit for modern, digital and active lifestyles, according to the company.
The film went live in August 2023.
Ritesh Dwivedi, Head of Marketing, Carl Zeiss Vision Care India, said, “We’re all about creating cutting-edge technology and delivering top-notch optical products. Hence, we forged a collaboration with the innovative team at Social Panga to introduce our groundbreaking product in a completely novel manner – through an engaging and dynamic video experience. Social Panga’s creative prowess truly shone as they conceptualised the launch film for Zeiss Light 2 Progressive lenses, marking a historic milestone as the first-of-its-kind video production in the Asia Pacific Region. It has been an incredible journey, and we are genuinely thrilled with how this collaboration has breathed life into our vision.”
Himanshu Arora, Co-Founder, Social Panga, said, “Zeiss India and Social Panga’s partnership to introduce the Zeiss Light 2 Progressive Lenses through a captivating video experience was nothing short of exhilarating. To exemplify Zeiss India’s dedication to precision and innovation, we crafted a video that best represented the brand, and we are delighted to have played a pivotal role in its successful execution. We look forward to continuing our collaboration and creating more such visual stories.”
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