Mumbai : ZenithOptimedia has won the media mandate for Faaso’s after a selection process that involved a multi-agency pitch. The mandate covers all aspects of the company’s media planning and buying, and will include Digital and OOH duties as well. The account will be handled out of ZenithOptimedia’s Mumbai office.
Faaso’s is India’s first and largest food technology business which delivers more than 75,000 orders through its mobile app every month across eight major cities. The company which recently raised $20 mn from Lightbox Ventures, Sequoia Capital and Innoven Capital, is planning to build brand awareness across the country while it expands to 15+ cities by the end of the year.
Revant Bhate, Co-founder and CMO, Faaso’s, said, “We needed a partner in Mumbai who has a deep understanding of the consumer internet space and its complex ever-evolving relationship with media touchpoints. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”
Anupriya Acharya, Group CEO, ZenithOptimedia Group, said, “This is a significant win for ZO in a sector that is fast growing and future facing. It is indeed a matter of pride for us to be partnering with Faaso’s.”