Ahmedabad: At a time when consultancies are struggling to retain their existing clients amidst the COVID-19 lockdown, Ahmedabad-based integrated communication marketing consultancy Zero Gravity Communications has won the mandate of five new clients.
The development comes after its discussion with various brands to redefine their strategy through tangible and tech-driven solutions fructified and secured the mandate of five brands- Roastea, Clear Water, Jivraj 9, NEI from the CK Birla Group, and Ashwika Warehousing
Khushboo Sharma, Founder & CEO, Zero Gravity Communications attributes the success to #ideapeople- her team which brings fresh ideas and perspectives to the table each time.
“Our initial focus was to hold the fort to existing clients through prompt and creative solutions and open dialogue on realigning their brand communication strategy. Since then, we have come a long way to getting new brands on board and exploring uncharted territories in content, digital and communication via backward integration with the changes that pandemic has brought forth. The lockdown has underscored the agility and commitment of #theideapeople who despite working from home, is determined to go the extra mile to make a difference,” said Khushboo Sharma.
Jivraj 9 is among the fastest-growing FMCG having made inroads in South Gujarat households, it now plans to reorient and expand across Gujarat. They have entrusted their brand’s digital mandate to ZGC.
Rushabh Shah, 2nd Gen Entrepreneur from Jivraj9 shares his vision for the brand, “We were looking forward towards young & enthusiastic professionals who could passionately target our potential consumers. We were looking at various agencies & digital freelancers who can help us to reach untapped audiences with the help of digital space. As per our screening during agency pitch & their previous work portfolio, we felt that ZGC has that potential. ZGC has people with expertise in digital media and tea industry. They are always updated with latest technology & ably understand how to subtly push the brand towards consumers in a way that interests the user without it seeming forceful. We look forward to a fruitful association in creating Jivraj 9, a preferred global Tea Brand.”
Clearwater is a package water company that aims to disrupt the beverage segment and expand across India. Founder Nayan Shah shares the pointers for why he chose ZGC
1. Better understanding on deployment of budget
2. Good overview on the right social platform
3. Not only spend oriented. Ensuring the worth of every penny spent
4. Realistic approach and understanding on needs of business depending on the stage it is
One of the clients is Roastea that deals in the manufacturing and distribution of tea and coffee vending machines. Zero Gravity Communications will now oversee its overall brand strategy including designing collaterals.
While, an engineering conglomerate and one of the largest bearing companies in NEI from the CK Birla Group that has zeroed in on Zero Gravity Communications.