Mumbai: Zirca Digital Solutions, India’s leading independent digital media and brand solutions firm, has won the award for Best Use of Technology for Content Marketing for its flagship platforms,ContentdB and ContentiQ, at therecent Content Marketing Summit (CMS) Asia Awards 2019.The award is a recognition of how global brands such as Tech Mahindra and Max Life Insurance leveraged Zirca’s offerings to reach relevant and targeted audiences with their branded content to drive greater engagement and business value.
Asia’s first native advertising management platform, ContentdB was launched by Zirca to create and target content campaigns for specific audiences, and manage campaigns across search, social and content discovery networks. ContentdB offers the intelligence and insight to create and target content campaigns for specific audiences and distribute, optimise and manage them across search, social and content discovery networks.
ContentiQ, Zirca’s flagship offering, leverages its proprietary content intelligence to reveal unique insights about target audiences and equips marketers with deeper insights into audience archetypes. The tool provides media planners and advertisers with content categories, types and format preferences based on these archetypes.
Tech Mahindra wanted to reach and engage CXOs, world leaders, industry thought leaders attending the World Economic Forum 2019 held recently in Davos, and establish its thought leadership position and its image of a Digital Transformation leader.
Taking advantage of ContentdB, Tech Mahindra was able to effectively reach out to these audiences with its content marketing campaign and engage them with its thought leadership around topics of key interest. The result was a campaign that delivered significantly higher visibility for Tech Mahindra than intended, reaching over a million unique visitors.
“ContentdB helped us to magnify our reach by increasing engagement with relevant audience. From exhaustive planning at the beginning to the data driven optimization steps taken during the course of the campaign, the ContentdB team effectively managed our account. We were able to see what worked, what didn’t, and we could invest intelligently in a strategy that consistently amplified our content reach,” said Meenu
Bagla, Head Global Brand and Digital Marketing, Tech Mahindra.
Max Life Insurance wanted to talk to consumers who are in need of life insurance, engage with them and drive intent to purchase insurance. Leveraging the powerful combination of ContentdB and ContentiQ, Max Life Insurance was not only able to identify and reach those audiences that are interested in life insurance or would be looking for a life insurance product, but also optimize its content marketing campaign based on their unique interests and personalities to generate intent to buy. As a result, Max Life Insurance only had relevant audiences engaging with its content, leading to drop in cost in per lead by a significant percentage
Talking about the recognition, Hemali Dave, Business Head, Content and Brand Solutions, Zirca Digital Solutions, said,“We are thrilled to win the award. This recognition is a testament to the fact that ContentdB and ContentiQ are offering brands a sharper way of taking their content marketing to the right consumer and drive meaningful conversations. Suchaccoladesfurther encourage us to forge ahead on our commitment to facilitating meaningful conversations for brands through our platform offerings.”