99acres has launched a campaign themed #KabTakPuchoge, led by jingle-based films that seek to challenge the traditional way of house hunting.
Through a protagonist couple, the film points to the several questions that arise during the house hunting journey. They seek out the answers through various modes, ending up exasperated. 99acres promises to put an end to the relentless search with a one-stop solution.
The ad films have been rolled out on TV, CTV, OTT, YouTube. The campaign is also being promoted on social media. The films have also been launched in regional languages.
Sumeet Singh, Chief Marketing Officer – Info Edge, said, “At 99acres, we are redefining the entire home search experience by empowering users with information. A lot of hyperlocal insights on the product enable us to offer a rich perspective to users for finding the right property. The campaign #KabTakPuchoge contrasts the daunting traditional search process with the effortless and informed choice one can make on 99acres”
Pramod Sharma, National Creative Director, Rediffusion Brand Solutions, said, “Through these new films, we wanted to reinforce the fact that when it comes to buying a home, look no further than 99acres. The journey of buying a home always starts from asking people around you. This is the insight we latched on to for these films. We also created a jingle to give the campaign a musical identity that is memorable.”
