New Delhi: Red FM radio network has announced its association with the 10th edition of the Jaipur Literature Festival as their exclusive radio partner. This being the second year of association, Red FM aims to bring stories & experiences of the five day festival from 19th – 23rd January, 2017 for the listeners live from the festival.
To be held at Diggi Palace hotel the Jaipur Literature Festival has grown into one of the world’s largest free eventof its kind. Having hosted 1300 speakers and welcoming nearly 1.2 million book lovers, the success of Jaipur Literature Festival has been astonishing and heart-warming. The festival has celebrated literature and writers from across the globe for a decade now.
Jaipur Literature Festival has hosted some of the best regarded &loved authors ranging from Nobel Laureates and Man Booker Prize winners to debut writers such as Amish Tripathi, Chimamanda Ngozi Adichie, Eleanor Catton, Hanif Kureishi, Ian McEwan etc.
This year’s lineup includes 2016 Man Booker Prize winner Paul Beatty, yogi, mystic and New York Times bestselling author Sadhguru, polymath and politician Shashi Tharoor, actress and children’s author Nandana Sen, Academy Award nominated director Stephen Frears and Bollywood legend Rishi Kapoor.
Red FM partners with Jaipur Literature Festival which has grown into one of the world’s largest free event of its kind. While constantly striving to build connect with the listeners outside radio, JLF gives the right opportunity to reach out to a world of young enthusiastic minds who resonates with the brand ideology of Red FM.
Red FM aims to reach out to the free thinkers, the change makers with a pragmatic approach through JLF where the world’s best literary personalities present their view points on current and trending issues and share opinion and stories from different walks of life.
Red FM brings a golden opportunity for its literature-loving listeners across five cities – Delhi, Mumbai, Lucknow, Jodhpur and Jaipur to share a short story to be shortlisted by Red FM jury. The winning entry gets a chance to attend one day of the festival as a Red FM delegateto enjoy literature, mingle with authors interact with industry players and enjoy the live music concerts.
Speaking on the association, Nisha Narayana, COO Red FM, “We take great pleasure in announcing our collaboration with one of the greatest literary events on earth – Jaipur Literature Festival 2017 as it celebrates a decade bringing together books, ideas, readers and writers. In our endeavor to bring newer content to our listeners, we are thrilled to bring literature, opinions and experiences from across the globe adding to the ‘BajateRaho’ spirit of the station straight from the festival. We look forward to thegreat show with author/ celebrity trivia, on-air interviews with renowned literary personalities and session highlights.”
