Women’s Day is one of those occasions wherein brands express their respect and gratitude for women. Brands’ main focus is not to market their products but to celebrate such special days by encouraging women and showing that they are socially responsible. Here our campaigns that caught our attention.
Max Fashion
Max Fashion, a leading family fashion brand from the Landmark Group aimed to empower women last year with their powerful campaign ‘Behen Kuch Bhi Pehen’ This year, on International Women’s Day, the brand is yet again ready to question stereotypes and start the conversation around fashion and freedom with ‘Behen Kuch Bhi Pehen: Kya Pehna Hai!’
Brand Factory
Brand Factory has launched a new campaign #365OrNothing that urges us to celebrate womanhood 365 days. The hard-hitting digital ad campaign aims at breaking the stereotypical habit of celebrating, recognizing women and being respectful only on one day.
https://www.facebook.com/brandfactoryofficial/videos/130072461779271/?__tn__=-R
Enamor
Enamor reminds how women can be a bit more with #AllForSupport
Tata Starbucks
Tata Starbucks celebrates Women’s Day with #CountOnMeGirl contest.
https://www.instagram.com/p/B9Q19wOh4MT/
MP Birla Cement
Holi is also a celebration of brotherhood, forgiveness, new beginnings and the love we feel for the people in our lives, these emotions and relationships are what make a home and instill in them stability, strength, integrity and above all love. Qualities that are synonymous with MP Birla Cement. This four-minute film is a tribute to these qualities by MP Birla Cement on the occasion of Holi.
FBB
‘BuraNaKhelo’, voicing out every women’s opinion fbb has created a film featuring Mithila Palkar narrating the inner feeling of all women. The campaign urges men and women join hands with Mithila and create awareness to ensure that women are respected and made them feel safe in any circumstances. fbb is also giving out stickers at the stores to all its customers to help create more awareness about this initiative.
https://www.facebook.com/fbbonline/videos/498199404447044/
IDBI Federal Life
IDBI Federal Life Insurance, on the occasion of International Women’s Day, has come up with an interesting new film, asking seemingly confident and independent women, a very simple yet deeply intriguing question, about their awareness of their true worth.
Acko
Acko Breaks Gender Stereotypes through a campaign #BlindDateWithAcko. Aligned with this years Women’s Day theme #EachforEqual, the campaign advocates gender equality in safe driving and questions stereotypes associated with women drivers.
Audible Suno
Audible Suno launches a power-packed social media campaign for International Women’s Day. #BossWomenOfSuno highlights some of the most powerful, and outspoken women who lend their voices to the platform, including Neena Gupta, Tahira Kashyap, Kaneez Surkha and Mouni Roy.
https://www.instagram.com/p/B9V7IPeJ5nk/
KLAY Schools
This International Women’s Day, KLAY Schools through their #BackForBetter campaign, captures Extraordinary Stories of Extraordinary Women.
https://www.instagram.com/p/B9Qd-jypTtr/
aLL – The plus size
The plus size brand trolls the trolls with #IAmBetterCurvy with the help of Brandmovers India.
https://www.instagram.com/p/B9PCdTgADqM/
SUGAR Cosmetics
SUGAR Cosmetics, one of the fastest growing premium makeup and beauty brands in India aims to raise awareness about female foeticide, this Women’s Day.
https://www.instagram.com/explore/tags/betterwithher/
Benetton India
Benetton India has released a thought provoking campaign #UNITEDBYSTORIES that brings forward the real life stories of women who struggled and emerged victorious.
https://www.instagram.com/tv/B9WjLqNAf5y/?igshid=qdxlrwzwmm95
Olay India
Olay India Encourages Young Indian Women to #GlowUpNoMatterWhat
https://www.youtube.com/watch?v=fdEQwGPBxIc&feature=youtu.be
