The TAM AdEx-Television & Digital Advertising Report for period Jan-Jun’20*, the main focus of the fifth report highlights 3 sections that is Television Advertising, Digital Advertising and TV and Digital – A Comparison. Here we focus on Television Advertising:
Advertising Volumes on Television: Mar-Jun’19 & Mar-Jun’20
Ad Volumes on Television back on track in Jun’20, comparing Y 2019 and Y 2020, the Ad Volume difference has become minimum in Jun’20.
Channel Genres: Jun’20 vs. Jun’19
Share of News, GEC and Movies genres grew in Jun’20 compared to Jun’19; Music and Kids genre saw a decrease in Ad Volume share in Jun’20 compared to Jun’19.
New Categories in Jun’20 (compared to Jun’19)
Total 29 categories were exclusive in Jun’20 compared to Jun’19, with Ecom-Payment Banks leading the category followed by Gripe Water.
Last 4 month trends in TV Advertising
Advertising Volumes on Television: Mar’20-Jun’20
If we compare month-on-month average Ad Volumes/Day, Jun’20 observed 46% more Ad Volumes compared to May’20. In Jun’20, week 26 registered 38% more Ad Volumes compared to week 23.
No. of Categories, Advertisers and Brands
Jun’20 registered a rise in number of Categories and Brands compared to Apr-May’20.
Top Categories and Advertisers: Jun’20
8 out of Top 10 categories belong to FMCG sector; Top 50 categories had 3/4th of the Ad Volume share. HUL leads the advertising with more than 1/4th of the Ad Volumes; Top 50 advertisers contributes nearly 75% share.
Exclusive Categories and Advertisers: Jun’20 vs. Apr’20-May’20
Total 24 categories and 550+ advertisers exclusively advertised in Jun’20 compared to Apr-May’20
Channel Genres by Languages: Hindi News, GEC and Movies lead in each genre
Hindi (National + Regional) news had 34% share of Ad Volumes followed by Bengali and Tamil News with equal share. With Hindi GEC channels it had 22% share Tamil and Malayalam followed with 14% and 10% share respectively, among Movie channels, Hindi Movies had a whopping 47% share followed by Telugu and Bhojpuri Movies with 8% share each.
