Mumbai: HDFC Bank, India’s leading bank onboards Lights Out Studio, a nuanced product studio headquartered out of Bengaluru to redesign and enhance the bank’s customer experience.
HDFC has been a formidable player in the banking industry in India. In a move to adapt to the digital age and attract the online banking millennial as a customer, HDFC is now redesigning it’s entire design & experience to meet global standards in digital banking. It thus collaborated with Lights Out Studio headed by Adil Singh & Saksham Mendiratta – the entrepreneurial duo that has worked on multiple high-growth brands like CureFit, Kapiva, Fittr, The Souled Store and now HDFC, to name a few. With their specialization in creating visually emphatic customer experiences, they’ve grown massively in the past year and are working with high growth consumer brands to shape the future of digital commerce.
Ashish Morone, Senior Vice President & Head of Marketing at HDFC Bank said, “Banking has changed rapidly in the past one year. Consumers are not just transacting online, but also spending hours on online experiences. If you didn’t evolve with this turning tide, you’d be left out. We’ve always endeavored to stay high on trust with our customers and this time we even want to give them an enhanced experienced while they’re on our applications or websites.
For HDFC, our objective is to build a world class design experience that’s also minimal, for our customers and we found Lights Out’s to be a good partner to execute this for us. Their work in the consumer brand space is largely what impressed us and we felt that their understanding of the new age digital consumer would be a great fit for this exercise. Activities like this in large banks happen once in a decade and hence this is an important milestone for us for the next 10 years”
Saksham Mendiratta, co-founder, Lights Out Studio said, “We would typically shy away from working with tradition banking firms, simply because of their willingness to adapt to new age digital trends & practices. With HDFC, the reason they came to us was for the injection of a new customer experience and that fit well within what we love creating. The project would take some time to come to life, but with a step like this, HDFC and definitely the banking industry in India would see a new wave of customer experience & design”
