Saturday, June 27, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

51 pc Indians fear AI replacing current job: Ipsos Global Views of AI 2023

Six in 10 urban Indians nervous of products and services using AI, finds 31-country study among 22816 adults. 

by MN4U Bureau
July 12, 2023
in Featured, Analysis
Reading Time: 2 mins read
A A
Gen Z is different from how it is perceived when it comes to money matters: Ipsos India
Share Share ShareShare

Almost six in 10 urban Indians are nervous of products and services using Artificial Intelligence (AI), while at least one in two global citizens claimed to be nervous about AI, according to a Ipsos Global Advisor survey in 31 countries among 22,816 adults.

The study delved into how people across the world feel about artificial intelligence and expect it will impact their life. .

51 pc urban Indians fear AI is likely to replace their current job and 62 pc believe how they do their current job is also likely to change because of AI. Among urban Indians, 65 pc expect change in their daily life in the next three to five years by products and services using AI.

Among urban Indians surveyed, 64 pc claimed to have a good understanding of AI and 62 pc claimed to know about the products and services that use AI.

‘More benefits than drawbacks’

Among urban Indians polled, 65 pc believed products and services using artificial intelligence have more benefits than drawbacks and 66 pc claimed to be excited about products and services using AI. But  58 pc were nervous about products and services using AI.

64 pc of urban Indians polled said they trust companies using artificial intelligence to protect their personal data;  67 pc trusted AI to not discriminate or show bias towards any group of people; and 67 pc said they trust companies using AI as much as they trust other companies.

Positive sentiment and fear

Asked if AI would make things better in the next three to five years,  57 pc urban Indians believed the amount of time it takes me to get things done will improve due to AI; half felt their health will improve due to AI; 48 pc believed their job will get better due to AI in the next three to five years; 54 pc stated that the Indian economy will get better due to AI; while 57 pc believed their entertainment options (television/video content, movies, music, books etc.)  will get better due to AI.

Amit Adarkar
Amit Adarkar

Amit Adarkar, CEO, Ipsos India, said, “AI is of late the new buzzword with ChatGPT almost expediting the adoption of AI and most sectors deliberating on how AI can be incorporated in their strategy, to improve how they do business. Our survey presents interesting views around AI across the 31 markets polled and particularly for India – while on one hand there is urgency in adoption of AI and positive sentiment around the positive impact of AI on day to day life, there is also fear palpable around the impact of AI on jobs and how it could lead to disruption. It will be interesting to see how it will play out and unfold. But definitely AI will make the delivery process highly efficient and competitive.”          

The sample included 2,200 individuals from India of whom 1,800 were interviewed face-to-face and 400 were interviewed online.

Tags: AIArtificial IntelligenceIpsosIpsos Global Views of AI 2023Ipsos India

RECENT POSTS

High Buyability B2B Campaigns Deliver 63% Higher ROI and 2.1x Revenue Growth: LinkedIn and WARC
Analysis

High Buyability B2B Campaigns Deliver 63% Higher ROI and 2.1x Revenue Growth: LinkedIn and WARC

June 26, 2026
0

Cannes: LinkedIn, in collaboration with LIONS Advisory and WARC, unveiled new research at the Cannes Lions International Festival of Creativity,...

Read moreDetails
Adobe strengthens AI leadership with Firefly creative agent and platform expansion
Analysis

60% of Indian consumers interested in creating personal AI agents, highest in Asia Pacific: Adobe Research

June 25, 2026
0

New Delhi: Adobe, the global technology leader focused on creativity, productivity and personalised customer experiences, has released the India findings...

Read moreDetails
kantar
Analysis

Integrated media strategies gain importance as channel synergy drives 43% campaign impact: Kantar

June 25, 2026
0

Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally...

Read moreDetails
Companies converting creative ideas into action deliver 53% higher revenue outperformance: Accenture Song
Analysis

Companies converting creative ideas into action deliver 53% higher revenue outperformance: Accenture Song

June 24, 2026
0

Mumbai: Accenture Song has released new research highlighting that organisations capable of systematically transforming creative ideas into measurable business action...

Read moreDetails
Global Ad Revenues to Reach $1.4 Trillion by 2030: PwC
Analysis

Global Ad Revenues to Reach $1.4 Trillion by 2030: PwC

June 24, 2026
0

Mumbai: The global entertainment and media (E&M) industry is projected to generate $4.2 trillion in revenues by 2030, adding nearly...

Read moreDetails
Admitad launches OEM Advertising in India, unlocking 1.5 billion mobile users
Analysis

India’s online shopping market sees 16% growth in orders and 18% rise in GMV in first five months of 2026: Admitad

June 22, 2026
0

New Delhi: India’s e-commerce sector continued its strong growth trajectory in the first five months of 2026, recording a 16%...

Read moreDetails

LATEST NEWS

Walplast Products to drive customer engagement in Jodhpur through HomeSure TileEx Campaign

Walplast Products to drive customer engagement in Jodhpur through HomeSure TileEx Campaign

June 27, 2026
BIODERMA

BIODERMA launches #WontLetAcneWin Campaign to spotlight emotional impact of acne and challenge ‘Acne Exile’

June 27, 2026

ANALYSIS

High Buyability B2B Campaigns Deliver 63% Higher ROI and 2.1x Revenue Growth: LinkedIn and WARC
Analysis

High Buyability B2B Campaigns Deliver 63% Higher ROI and 2.1x Revenue Growth: LinkedIn and WARC

June 26, 2026
0

Cannes: LinkedIn, in collaboration with LIONS Advisory and WARC, unveiled new research at the Cannes Lions International Festival of Creativity,...

PEOPLE

OpenAI appoints Uber’s Prabhjeet Singh as India Managing Director
People

OpenAI appoints Uber’s Prabhjeet Singh as India Managing Director

June 27, 2026
0

Mumbai: OpenAI has named Prabhjeet Singh, currently President of Uber India and South Asia, as its Managing Director for India,...

MARKETING

Titan Smart partners with Rugby Premier League as Official Timing Partner
Marketing

Titan Smart partners with Rugby Premier League as Official Timing Partner

June 27, 2026
0

Mumbai: Titan Smart, a smartwatch brands from Titan Company Limited, has announced its association with the Rugby Premier League (RPL)...

Subscribe to Newsletters

ADVERTISING

be positive 24
Advertising

be positive 24 Innovation Design emerges as most shortlisted agency at MADDYS 2026 with 52 Entries

June 27, 2026
0

Chennai: Chennai-based strategy and branding agency be positive 24 Innovation Design has emerged as the most shortlisted agency at MADDYS...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

The Subscription Price War Is Over. Regional OTT Won By Being Closer, Not Cheaper
Authors Corner

The Subscription Price War Is Over. Regional OTT Won By Being Closer, Not Cheaper

June 26, 2026
0

The battlefield has shifted, and most of the industry has not quite caught up to what that actually means. New...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

OZiva says consumer confidence comes before product launch in new acne campaign

OZiva says consumer confidence comes before product launch in new acne campaign

June 27, 2026
Walplast Products to drive customer engagement in Jodhpur through HomeSure TileEx Campaign

Walplast Products to drive customer engagement in Jodhpur through HomeSure TileEx Campaign

June 27, 2026
BIODERMA

BIODERMA launches #WontLetAcneWin Campaign to spotlight emotional impact of acne and challenge ‘Acne Exile’

June 27, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.