Omnicom Media Group has appointed Pooja Padmanaban as Associate Business Director, marking a significant addition to its leadership team. Pooja, who previously served as Business Group Head at Initiative, shared her excitement about the new role on her LinkedIn profile, stating, “I’m happy to share that I’m starting a new position as Associate Business Director at Omnicom Media Group!”
Pooja brings over eight years of experience in the media industry to her new position. Her career includes a role as Business Manager at Wavemaker from 2021 to 2023, and prior to that, she was with Lodestar UM from 2019 to 2021. Pooja’s journey in media began at Wavemaker, where she worked as a Media Planner between 2017 and 2019.
Before joining Wavemaker, she honed her skills as a Media Planner at Madiason World from 2016 to 2017 and worked with PHD Worldwide and Interactive Avenues earlier in her career. Pooja began her professional journey at ideas-exchange in 2013.
In her new role at Omnicom Media Group, Pooja will leverage her expertise in media planning, buying, and competitive analysis to drive strategic initiatives. Her skills in reporting and client presentations, along with a deep understanding of the consumer journey, will contribute significantly to the company’s growth objectives.
With this appointment, Omnicom Media Group reinforces its commitment to delivering innovative media solutions and maintaining its competitive edge in the ever-evolving media landscape. Pooja’s diverse experience positions her well to lead the team in achieving these goals.
