New Delhi: Hogarth, WPP’s fastest-growing company and a global leader in creative production, has announced the appointment of Madhurika Banerjee and Ishita Hora to its senior leadership team, further enhancing its creative and production capabilities in India.
Madhurika Banerjee has joined as Vice President for North India. With over 15 years of experience, she has a proven track record in building high-performing teams and delivering award-winning campaigns across various sectors, including FMCG, consumer durables, automotive, BFSI, real estate, and media. Previously, as Vice President of Brand Solutions at Schbang, Madhurika played a pivotal role in establishing operations in Delhi and worked with prominent clients such as Tata Beverages and JnJ Pharma.
Madhurika Banerjee, Vice President, North Hogarth, said, “I’m excited to take up this role to explore new avenues and create transformative experiences for our brands. Hogarth is on a strong growth trajectory, and I look forward to creating strong brands and transforming their content experience journey.”
Ishita Hora has been appointed Vice President for West India. With 13 years of experience in integrated marketing, account management, and consumer research, Ishita is skilled in fostering strong client relationships that drive business growth. She has worked with leading brands like Coca-Cola and Caratlane, and prior to Hogarth, she served as Client Servicing Director at Ogilvy, where she led significant client engagements.
Ishita Hora, Vice President, West Hogarth, said, “Hogarth is a place where creativity, innovation, and production come together seamlessly, and I’m excited to dive in and make the most of it. I’m looking forward to work with an incredibly talented and driven team that pushes boundaries like second nature. Looking forward to this next phase of growth and all the exciting things ahead.”
Speaking on the announcement, Karthik Nagarajan, CEO, Hogarth India, said, “Our commitment to clients is to deliver the best content experience for their audiences in a medium-agnostic way. The world of content and production today is more dynamic than any other part of the marketing engine, and so client leaders also need to be change managers. Madhurika and Ishita are exceptional, dynamic leaders who can lead change at our as well as our clients’ end.”
Both Madhurika and Ishita will be based in Gurgaon and Mumbai, respectively.
