Hyderabad: Redmatter, a full-funnel marketing agency, has announced the addition of prominent brands such as Hansaplast, South India Jewellery, and Snackster by Sneha Group to its growing client roster. This milestone underscores the agency’s expanding influence in Telangana and Andhra Pradesh and its commitment to delivering innovative marketing, PR, and media solutions.
Redmatter, known for its unique approach to marketing, focuses on driving business growth through data-driven strategies and continuous testing. “While others deliver advertisements, Redmatter delivers business growth,” is the philosophy that has guided the agency’s success. Recognizing a gap in professional marketing guidance for entrepreneurs in the region, Redmatter has set an ambitious goal: by 2035, to grow 100 Indian brands into Rs. 1,000 crore businesses.
The agency’s newly expanded portfolio builds on an already impressive client list, which includes names like Jio Star Maa, Zee5, The Class of One, My Home Group, and Nanjappa Health. In 2024 alone, Redmatter spearheaded several high-profile launches, including:
- Snackster, a challenger to established brands like Godrej Yummiez and ITC MasterChef.
- Artos, a 100-year-old beverage brand expanded into new variants.
- Gutsy, a millet-based beverage brand.
- Hily, a premium rice brand by Shekar Foods.
Redmatter’s efforts have not gone unnoticed, with the agency winning three national-level awards for its work with the Foundation for Democratic Reform—marking it as Hyderabad’s sole agency to achieve such recognition in 2024.
Riding on its success, Redmatter looks forward to building on its legacy of creativity and excellence. As the agency continues to attract top-tier clients and deliver transformative campaigns, it remains a trailblazer in the regional and national marketing landscape.
