Bengaluru: Quess Corp Ltd., has announced the appointment of MSL India, a leading integrated communications firm, as its strategic communications partner. This collaboration comes at a pivotal time for Quess Corp as it transitions from a diversified business services provider to a pure-play workforce management company, following a recent demerger aimed at unlocking enhanced value for its shareholders.
Through this partnership, MSL India will lead the development and execution of integrated communication strategies focused on corporate reputation building, stakeholder engagement, and thought leadership. Leveraging its deep expertise in narrative creation, MSL will support Quess Corp in strengthening its positioning in an evolving and competitive global workforce landscape.
Guruprasad Srinivasan, Executive Director & Group CEO, Quess Corp, commented on the development, “As we embark on this new journey as a workforce company and with a goal of becoming a global leader in the staffing category, it’s imperative to align our next phase of growth with a communications partner who is able to position us effectively as an emerging global workforce management company. This partnership underscores Quess Corp’s commitment to strategic communication as a growth and stakeholder engagement catalyst.”
Echoing this sentiment, Amit Misra, CEO, MSL South Asia, said, “We are proud to partner with Quess Corp, India’s largest workforce solutions provider. Quess has created a significant impact in our society by formalising India’s workforce over the years. As they unfold a new chapter with sharper business objectives, our full-stack communication approach will aid Quess in creating powerful narratives and building engagement with think tanks, policymakers and stakeholders who form and shape influence.”
