Mumbai: Persistent Systems, a global leader in Digital Engineering and Enterprise Modernization, has announced the appointment of Shimona Chadha as its new Chief Marketing Officer. In this role, Shimona will lead the company’s global marketing strategy, fortify brand positioning, and drive integrated initiatives that fuel business growth.
With more than 20 years of marketing expertise across B2B, B2C, and B2B2C domains, Shimona brings a rich track record of transforming marketing functions to deliver measurable business value. She joins Persistent from HCLTech, where she served as Vice President and Head of North America Vertical Marketing. There, she played a key role in building a Generative AI-powered marketing engine, enhancing brand visibility, and accelerating revenue in strategic markets.
“We are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy,” said Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent. “With our global client relationships continuing to grow in scale and depth, the need for a brand that reflects both our innovation edge and execution excellence has never been greater. Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes. Her leadership will be critical in strengthening market engagement, enabling go-to-market impact, and amplifying Persistent’s differentiation in the industry.”
Prior to HCLTech, Shimona held senior leadership roles at Vodafone Idea and Abbott, spearheading customer-centric growth initiatives. Her work has earned widespread recognition, including Forrester’s Program of the Year 2025, the Stevie Award for Women in Business, and the Inspiring Women in Business award. She is a vocal advocate for inclusive leadership and has co-chaired global mentorship initiatives with IAOP.
“Persistent’s strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the Company and contribute to its inspiring journey,” said Shimona Chadha, Chief Marketing Officer, Persistent. “Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I’m excited to help expand that impact with purpose and precision.”
Shimona will be a part of Persistent’s executive leadership team and will operate from New Jersey, USA.
