Bengaluru: Veritas Reputation PR, specialists in financial and corporate communications, has secured the public relations mandate for Canara Bank, one of the leading public sector banks of India.
The account was won following a multi-agency pitch that involved some of the top PR consultancies in India.
As part of a three-year partnership, Veritas Reputation will drive strategic communications for Canara Bank to strengthen its positioning as a trusted, new-age bank delivering seamless banking experiences across India. The mandate includes corporate communications, investor relations and national media outreach across print, electronic, and digital platforms.
Commenting on the partnership, Canara Bank, spokesperson said, “Current dynamic financial landscape demands impactful communication to connect and engage effectively with all the stakeholders. We partnered with Veritas Reputation PR for their unmatched domain expertise, strong national media network and innovative approach. We are confident that our partnership will amplify our brand positioning and further solidify our thought leadership.”
Veritas Reputation PR will focus on enhancing the bank’s corporate reputation by driving consistent messaging and building stakeholder trust through new-age PR strategies aligned with the evolving financial landscape.
Hemant Batra, Managing Director, Veritas Reputation PR, added, “We are proud to partner with Canara Bank, one of the most respected banks in India. This win reaffirms our strength in BFSI communications and our ability to deliver insight-led strategies and execute high-impact campaigns. We are excited to bring our national media network and contemporary ideas to strengthen the bank’s ambitious vision.”
Veritas Reputation PR, running in its 8th successful business year, is known for its focus on the financial sector, combining sector knowledge and people-first culture to deliver strategic reputation management for top brands.
Its diverse clientele spans all segments and sub-segments of the sector like banking & lending institutions, insurance companies, mutual fund & wealth managers, private equity, non-banking financial companies (NBFC) and new age fintech.
