Mumbaoi: Hisense has launched its latest TV commercial in India for Diwali, highlighting the festival’s spirit of light, joy, family, and togetherness. Featuring popular Bengali actress Monami Ghosh and South Indian actor and influencer Ashwin Kumar, the campaign creates a strong emotional connection with audiences across the country.
“Diwali and the festivals around it is a time in India when families come together, upgrade their lifestyles, and prefer buying electronics considered auspicious during this period. Through this film, we wanted to showcase how Hisense products enhance these special moments, bringing entertainment and comfort integrated with global technology into Indian homes,” said Pankaj Rana, CEO, Hisense India.
The campaign has been strategically rolled out across national and regional platforms to maximize reach and engagement. On the digital front, it streams on OTT/CTV platforms including JioHotstar, Zee5, SonyLiv, YouTube, as well as regional platforms Aha, Hoichoi, Manorama Max, and Tarang+. Complementing this, the TVC airs on linear television during the ongoing Asia Cup 2025, with squeeze-up ads broadcast during all India matches, including the finale, reaching millions of viewers. The campaign is further amplified through over 50 national and regional tech and news publishers.
Running for four weeks from September 23, 2025, the campaign showcases Hisense’s latest products, such as the U7Q MiniLED TV and air conditioners, highlighting exceptional home entertainment and comfort experiences. Produced by ArtE Media, the film reflects Hisense India’s commitment to superior home entertainment while celebrating meaningful family moments. In addition to brand awareness, the company is offering attractive festive deals on TVs and air conditioners.
Globally, Hisense continues to lead the large-screen TV segment, holding the No. 1 position in the 100-inch TV category (Source: Omdia 2023–24). The brand recently launched its UX Series, the world’s first RGB Mini LED TV series, becoming the first to bring Dolby Vision 2.0 to the market as announced at IFA 2025. Hisense has also strengthened its distribution network across Amazon, Flipkart, and major offline retail chains such as Sathya Agencies and Great Eastern Retail.
