Noida: Best Power Equipments (BPE), a leading provider of power solutions, has announced the reappointment of Apoorva Nanda as Associate Vice President – Head of Marketing & International Marketing.
In her new role, Apoorva will spearhead strategic marketing initiatives across domestic and international markets, focusing on brand growth, global visibility, and customer engagement. Known for her sharp marketing insights and strategic acumen, she has been instrumental in strengthening brands through effective positioning, storytelling, and market expansion.
On her return to the company, she said, “I am excited to rejoin BPE at a pivotal time in its growth journey. With the company’s strong vision and expanding global presence, I look forward to driving impactful marketing initiatives that reinforce BPE’s position as a leader in reliable and sustainable power solutions.”
A marketing professional with over a decade of experience, Apoorva has previously held leadership and execution roles at KNAM Group, Crompton Greaves Consumer Electricals, and Ektra by Superware India. She also brings entrepreneurial experience from her stint as a restaurateur with Feast O Fill.
Apoorva earlier worked with BPE as Senior Marketing Manager, where she led several successful campaigns that enhanced brand awareness and digital engagement. Her rejoining marks the continuation of a strong association with the brand, now in a larger and more strategic capacity.
Holding a Master’s degree in Marketing Management, Apoorva brings proven expertise in brand strategy, integrated marketing, content development, and performance-led campaigns. With her diverse experience across B2B and B2C domains, she is expected to play a key role in driving BPE’s marketing transformation and expanding its footprint in global markets.
