New Delhi: Vigor Media Worldwide has been appointed as the media and public relations agency for Vikram Roller Flour Mills Limited, popularly known as Vikram Mills. The mandate will be managed from the agency’s Delhi-NCR office and will support Vikram Mills in its media and communication activities as the company expands its presence across regions.
Vikram Mills specialises in wheat-based staples, including wheat flour (chakki atta), refined white flour (maida), semolina (sooji/rawa), broken wheat (dalia), and basmati rice products. Its offerings cater to both household consumers through e-commerce platforms such as Zepto, Blinkit, Swiggy Instamart, Big Basket, Flipkart, and others, as well as institutional buyers including hotels, bakeries, and FMCG brands.
Speaking on the association, Shubham Garg, Director, Vikram Roller Flour Mills, said, “Vikram Roller Flour Mills has a long presence in the market and is recognised for the quality of its products. As the company continues to engage with markets and stakeholders across regions, communication plays an important role. In this context, we have chosen to work with Vigor Media Worldwide, whose experience in handling established brands will support our communication efforts going forward.”
Commenting on winning the mandate, Nikhil Singhal, Founder, Vigor Media Worldwide, said, “We are honoured to be associated with Vikram Roller Flour Mills, a company that has built its reputation on consistency, quality and trust over decades. Our focus will be on presenting the brand’s story in a clear and credible manner while supporting its visibility objectives.”
With over five decades in the agro-products manufacturing sector, Vikram Mills follows rigorous quality checks and leverages modern processing methods and high-tech machinery. The partnership with Vigor Media Worldwide is expected to strengthen the company’s communication initiatives, particularly as it deepens its presence in tier-II and tier-III markets.
Vigor Media Worldwide brings cross-sectoral experience across FMCG, power, healthcare, real estate, education, technology, and consulting, and has a proven track record of supporting established brands with media and communication strategies.
