Mumbai: Cleartrip, a Flipkart group firm, has unveiled its latest campaign for the fourth edition of its flagship summer sale, #NationOnVacation (NoVac), leveraging nostalgia-led storytelling to encourage travel bookings.
At the centre of the campaign is a film inspired by the childhood game ‘Chidhiya Udd’, reimagined with a creative twist. The narrative features children transporting adults out of their daily routines into aspirational travel experiences—from resort getaways to outdoor adventures—positioning the campaign as a trigger to convert intent into action.
The campaign aims to elevate NoVac beyond a transactional sale event into a cultural moment, tapping into the emotional desire for travel while aligning with the peak summer holiday season. By blending storytelling with promotional offers, Cleartrip is targeting consumers who are looking for a nudge to plan vacations.
Commenting on the campaign, Pallavi Saxena said, “NoVac is not just a sales event; it is our flagship IP designed to inspire people to travel, “ said Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip. “The dream of taking a trip is always there, simmering just beneath the surface of our busy lives. We just need a little push to act on it. That’s what our ‘Chidhiya Udd’ campaign is all about. It’s that playful, compelling nudge to stop postponing and finally book the vacation you’ve been daydreaming about. This summer, we‘re creating a real sense of excitement and pairing it with incredible deals that make it easier than ever for people to say ‘yes’ to travel.”
Govind Bansal added, “Our creative challenge this year was to elevate NoVac beyond a simple sale and turn it into a genuine cultural moment. We landed on ‘Chidhiya Udd’ because it’s an idea that instantly brings a smile to your face. It’s rooted in a shared, nostalgic memory that beautifully captures that universal feeling of wanting to break free from the everyday. We didn’t just want to announce deals; we wanted to create a feeling, and this campaign allows us to connect with our audience in a way that’s both fun and deeply relatable.”
Sharing the creative perspective, Shikha Gupta said, “There is no better way to escape the banalities of life than through travel. With this film, we wanted to bring alive that sense of joy, made even more compelling by a sale. The game of Chidiya Udd in the backdrop added a childlike playfulness to the film, which – we’d like to believe – is what summer holidays are all about,”
With the NoVac sale now live, Cleartrip is offering deals across flights and hotels via its app and website. The campaign underscores the platform’s strategy to combine emotional storytelling with commerce-led initiatives, driving engagement and conversions during the high-demand travel season.
