Mumbai: Cannes Lions has announced Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army, USA, as Jury President for the Luxury Lions at Cannes Lions 2026. Recognised for her transformative contributions to branding and design, Lefebure has built a global reputation for creating bold, culturally resonant work across the luxury, fashion, and lifestyle sectors — making her a natural choice to lead one of the festival’s most prestigious jury panels.
The Luxury Lions recognises and celebrates the most impactful creative work, experiences, and creative business solutions for the luxury sector — with the 2026 edition set to feature some of the most compelling luxury brand work from around the world.
Joining Lefebure on the Luxury Lions Jury is an exceptional group of global leaders from across luxury, media, fashion, and culture. The full jury comprises Bruno Danto, Publisher and Editorial Director, Esquire, France; Chris Graves, Chief Creative Officer, Team One, USA; Crystal Vinisse Thomas, Brand Executive, Lifestyle & Luxury, Independent Advisor, Global; Florent Imbert, Chief Creative Officer, Maison BETC, USA; Hector Muelas, Chief Brand and Creative Officer, Tiffany & Co., Global; Matteo Sgarbossa, CEO, Balmain, France; Miral Youssef, President, Kering, MEA; Osato Evbuomwan, Marketing Director, Moët Hennessy, Nigeria; and Sandra Bold, Chief Creative Officer, VML, EMEA.
The jury brings together a rare combination of creative, commercial, and cultural perspectives — spanning some of the world’s most iconic luxury houses, global agency networks, and media brands — ensuring that the work recognised at this year’s Luxury Lions reflects the full breadth and depth of what luxury creativity can achieve.
The 73rd edition of the Cannes Lions International Festival of Creativity takes place from June 22 to 26, 2026, in Cannes, France. Pass options are available at www.canneslions.com.
