Mumbai: Laqshya Media Group has announced the appointment of Bharat Bhushan Kedia as Senior Vice President & National Head – Planning & Buying, effective immediately. Based out of the company’s Mumbai headquarters, Kedia will report to Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd.
In his new role, Kedia will lead the Planning & Buying function at a national level, with a focus on strengthening strategic planning capabilities, enhancing buying efficiencies, driving innovation, and creating greater value for clients across Laqshya Media Group’s portfolio.
Kedia returns to the organisation after taking a brief break earlier this year for health and personal reasons. His elevation into an expanded leadership role reflects the confidence and trust the Group’s leadership places in his expertise and contribution.
With more than 18 years of experience spanning media sales, client management, and out-of-home (OOH) advertising, Kedia has played a key role in managing large client portfolios and delivering sustained revenue growth across South India. During his previous tenure as Senior Vice President at Laqshya Media Group, he was instrumental in driving business growth, managing strategic client relationships, and strengthening the company’s market presence in the region.
Commenting on the appointment, Amarjeet Hudda, Chief Operating Officer, Laqshya Media Ltd., said, “Bharat combines strong business acumen with a deep understanding of clients and the media landscape. Over the years, he has consistently delivered growth, built lasting relationships, and demonstrated exceptional leadership. I am confident that his experience and vision will further strengthen our Planning & Buying capabilities and set new benchmarks for excellence in the function.”
Speaking on his new role, Bharat Bhushan Kedia, Senior Vice President & National Head – Planning & Buying, Laqshya Media Group, said, “I am delighted to take on this responsibility at a time when the media and OOH ecosystem is evolving rapidly. Planning and Buying today requires a sharper blend of data, technology, market intelligence, and client-centric thinking. I look forward to working with our teams across the country to build stronger capabilities, drive innovation, and deliver impactful solutions that help our clients achieve their business objectives.”
The appointment underscores Laqshya Media Group’s continued focus on developing internal leadership, strengthening organisational capabilities, and expanding its integrated media offerings to serve brands across India’s evolving communications landscape.
