Mumbai: WPP Media has announced a strategic partnership with AI commerce technology company Kily to power its new Integrated Commerce Planner, an AI-led solution designed to connect planning, activation, and measurement within a single commerce ecosystem.
The collaboration comes at a time when brands are navigating increasingly fragmented marketplaces, rapid growth in quick commerce, shifting consumer demand, and the need for real-time inventory and media decisions. WPP Media said the new platform is intended to help businesses move beyond isolated optimisation efforts and adopt a more connected, intelligence-driven approach to commerce.
Built on WPP Open and enhanced by Kily’s agentic AI capabilities, the Integrated Commerce Planner is designed to enable faster AI-driven decision-making, align demand, inventory, and media in real time, respond dynamically to marketplace changes, and support scalable and profitable growth across ecommerce and quick commerce channels.
According to the companies, the platform continuously learns, adapts, and optimises based on changing marketplace conditions, helping brands shift from reactive execution to predictive, outcome-driven commerce management.
The partnership reflects WPP Media’s broader focus on integrating artificial intelligence across marketing and commerce operations, while Kily brings advanced autonomous AI capabilities to support real-time planning and optimisation.
