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Home Brand Stories

A Tribute To Our First Home: Our Mom, By Birla Gold & BBH

by Editorial
May 12, 2018
in Brand Stories, Featured
2 min read
A Tribute To Our First Home: Our Mom, By Birla Gold & BBH

Share Share ShareShare

Mumbai: Birla Gold Cement, today released apoignant film on the occasion of Mother’s Day. The film conceptualized and executed by BBH pays homage to a very simple yet oft-forgotten truth about our relationship with our mothers.

You can watch the film #GharBaneMaaSe here –

Youtube:

Facebook: https://www.facebook.com/BirlaGoldCement/videos/1802615986713096/

Jayant Dua
Jayant Dua

 

The campaign was born out of the insight that a mother’s womb is our first living space, our first home. A home with no worldly obligations and restrictions. One that nurtures without exception, feeds without expectation and protects without question. The film will be released across digital and social platforms.

Jayant Dua, CEO, Birla Gold Cement said, “Mothers are our first home is such a simple yet profound insight. We don’t realise this until we are reminded of it. This campaign serves as just that. A reminder to thank our Mothers for being our very first safe haven. From cultivating an insight that is on point with our brand to further translating it into visuals and copy that evokes such warmth, the BBH team has done a great job” 

Russell Barrett
Russell Barrett

Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added, “We’ve thoroughly enjoyed making this film. From cracking the insight to producing and shooting the video. It’s a topic close to all of our hearts and it was extremely important to avoid the obvious clichés. We’re quite happy with the depth and sharpness of the insight and the restraint in the execution. But most of all we’re happy with this piece because it’s communication that is seamless with what Birla Gold does and stands for.”

Credit List

Agency: BBH India

Chief Creative Officer&Managing Partner – Russell Barrett

CEO & Managing Partner: Subhash Kamath

Managing Director – Arvind Krishnan

Creative Director– Jonathan George

Creative Partner (Copy) – Shreyans Gupta

Creative Partner (Art) – Mitul Patel

Strategy Partner – Pranoy Kanojia

Strategy Director – Yudhishthir Agrawal

Head of Production – Niddhish Puuzhakkal

Business Head – Monideepa Nandi

Sr. Business Partner – Priyanka Samant

Sr. Business Partner – Sachin Sahu

Production House

Production House – Zaira Entertainment

Director – Jonathan George

DOP – Arnab Gayan

Producer – Saleem Javed

Line Producer – Rahemat Kazi

Assistant Director – Vaishali Tuteja

Production Manager: Nazeer Ahmad

Costume Stylist: Monika Nim

Music: Achint Thakkar

VO: Pawan Kalra

Post Production Studio – Famous Digital Studios Pvt Ltd

Online artist: Mahesh Patil

Colorist: Swapnil Patole

 

Tags: A Tribute To Our First Home: Our MomBBH IndiaBirla Gold CementBy Birla Gold & BBH homageCEOChief Creative Officer & Managing PartnerJayant Duaour relationship with our mothers.Russell Barrettvery simple yet oft-forgotten truth

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