MUMBAI: Aptech which works in the non-formal vocational training business in the country has recently introduced Creval an AI-powered creative evaluation tool that combines generative AI with human expertise to evaluate visual creatives in real-time. Creval is designed to protect a creative professional’s artwork using Amazon Bedrock capabilities of model choice, customisation, security, privacy, and safety guardrails. Creval Aptech explains marks a significant step forward in the integration of generative AI within the education and the creative arts industries. Creval is available for creative professionals and aspiring artists across the globe.
In a world driven by creativity, artists in the media and entertainment industry are constantly seeking tools to refine their craft and produce work. Addressing this need, Creval is a generative AI-powered tool that aims to provide specific and comprehensive feedback, detailed analyses, actionable insights and a composite score. Creval assesses a variety of visual arts including Animation, 3D, Graphics, Photography, and much more.
This tool Aptech added represents an advancement in how creative works can be assessed, enabling skill enhancement at an unprecedented scale and in a standardised manner. This is the first time that an advanced generative AI-driven evaluation system has been implemented in the AVGC-XR education, training, and skill-building industry.
Key Features of Creval
Evaluations
Creval dives deep into the analysis of submitted artwork, offering precise and insightful evaluations tailored to the unique demands of animation, VFX, gaming, and digital design.
Feedback
Artists receive tips, and feedback aimed at enhancing their creative skills. The feedback emphasizes growth and improvement, making it an indispensable tool for both learners and professionals.
Reports
Creval generates downloadable reports that serve as a ready reckoner for artists. These reports are designed to provide clear, actionable insights, making them valuable for refining current projects or guiding future ones.
Accessible as an e-commerce platform
Creval is accessible and available for students of Aptech Limited and its training brands as well as externally to any creative professionals, aspirants and individuals looking to make a mark in the creative industry.
Art’s Digital Guardian
Amazon Bedrock allows responsible AI usage through configuration for content filtering, protects user privacy by processing data in isolated environments, and ensures that user input and model outputs are not shared with any foundation model (FM) providers to train their models.
Creval’s user-friendly workflow aims to ensure a seamless experience from start to end.
Access the Platform: Users log in via Creval’s web-based platform.
Enter Details: Users personalise the experience by entering relevant information.
Purchase Credits: Users buy evaluation credits tailored to their specific needs.
Upload Artwork: Users submit their creative work for analysis.
Review Results: Users access a comprehensive evaluation report with a score, insights and feedback.
Each step has been designed to minimise effort while maximiaing impact, ensuring a smooth journey for artists seeking growth.
Sandip Weling, Chief Business Officer, Global Retail Business, Aptech said, “Creval is another milestone in our journey of using the power of generative AI to revolutionise education and training and setting a new benchmark for creative learning in India. By harnessing the power of generative AI from Amazon Bedrock’s capabilities, we’re equipping our students with tools to excel in their fields by offering them a standardised and interactive feedback mechanism. Creval isn’t just an evaluation platform; it’s a personal mentor for every aspiring artist and creative professional. The new Creval product aligns with Aptech’s commitment to unleash generative AI’s potential in preparing students and aspirants for every possible future. We believe this innovation will empower students and aspirants to refine their craft like never before, providing them with valuable insights and guidance throughout their learning journey.”
Kanishka Agiwal, Head – Service Lines, Public Sector, AWS India said, “Generative AI is a powerful technology that is reinventing customer experiences, enhancing productivity, and accelerating innovation. By powering Creval with Amazon Bedrock, Aptech and its training brands are re-imagining how generative AI can boost ideation and productivity in the creative arts field, and enabling educators and students to work smarter and faster. Amazon Bedrock offers a choice of industry leading foundation models and built-in features for responsible AI, enabling Creval’s users to develop artwork creatively, while protecting their intellectual property. This is an exciting example of how generative AI can augment human skills and potential.”
