Kochi: Chandrika, the original and real Ayurvedic soap have launched the #BeAyurvedaProtected campaign with an aim to highlight that Ayurveda and Chandrika, tested and tried through generations, hold age-old solutions to many of today’s new-age problems. The latest campaign by the brand focuses on the germ protection properties of the Chandrika Ayurvedic Soap.
The film conceptualized by Brand David showcases the power of Ayurveda, and its credibility as a well-known skincare secret through generations, helping one tackle skin-woes of all kind. The TVC revolves around three women who are talking about a secret that has helped them battle health contingencies and finally the secret is revealed by the gorgeous Amala Paul, confirming that Chandrika has always been the solution to her skin issues and has protected her with its goodness.
Commenting on the new campaign, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, said, “Chandrika’s new Ayurveda Protection TV campaign has been developed keeping in mind that Ayurveda and Chandrika have trusted been trusted for generations. In the current scenario and information overload on how one needs to take care of themselves, it was important to remind consumers that the trusted and age-old solutions that are well-known secrets are packed with natural goodness. Handcrafted with twice the goodness of coconut oil and seven Ayurvedic herbs, Chandrika Ayurvedic soap has always remained and will provide the required Ayurvedic Protection.”
On the messaging behind the campaign, Sharat Kuttikat, Group Creative Director, Brand David said, “We are living in the middle of a pandemic, and every minute, we are introduced to a new solution to tackle health contingencies – thanks to social media. Every solution promises to be the best. In such a scenario, what information do you trust? We wanted to reassure people that the solution they should always trust is something that they’ve always known. Chandrika has been their trusted Ayurvedic soap for generations. Using the device of a secret being shared, we brought to life a warm exchange between friends who are in different locations but have the same strong belief in Ayurveda, and therefore, Chandrika Ayurvedic Soap.”
The campaign has been released across television and digital media platforms. To view the campaign, click here –
Creative Agency: Brand David
Creative team: Sharat Kuttikat, Nikhil Narayanan, Vidyanath PA, Sathish Kannan, Bibeesh CP, Sujith Bose & Parvathy Rajmohan
Production house: Lucifer Circus
Director: Deepak Thomas
Executive Producer: Gaurav Chanana
Music Director (Optional): Hanif Shaikh