• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, January 21, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

#BeAyurvedaProtected says Chandrika Ayurvedic Soap in its latest campaign

by Editorial
July 22, 2020
in Brand Stories, Featured
2 min read
#BeAyurvedaProtected says Chandrika Ayurvedic Soap in its latest campaign
Share Share ShareShare

Kochi: Chandrika, the original and real Ayurvedic soap have launched the #BeAyurvedaProtected campaign with an aim to highlight that Ayurveda and Chandrika, tested and tried through generations, hold age-old solutions to many of today’s new-age problems. The latest campaign by the brand focuses on the germ protection properties of the Chandrika Ayurvedic Soap.

The film conceptualized by Brand David showcases the power of Ayurveda, and its credibility as a well-known skincare secret through generations, helping one tackle skin-woes of all kind. The TVC revolves around three women who are talking about a secret that has helped them battle health contingencies and finally the secret is revealed by the gorgeous Amala Paul, confirming that Chandrika has always been the solution to her skin issues and has protected her with its goodness.

Prasanna Rai
Prasanna Rai

Commenting on the new campaign, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, said, “Chandrika’s new Ayurveda Protection TV campaign has been developed keeping in mind that Ayurveda and Chandrika have trusted been trusted for generations. In the current scenario and information overload on how one needs to take care of themselves, it was important to remind consumers that the trusted and age-old solutions that are well-known secrets are packed with natural goodness. Handcrafted with twice the goodness of coconut oil and seven Ayurvedic herbs, Chandrika Ayurvedic soap has always remained and will provide the required Ayurvedic Protection.”

On the messaging behind the campaign, Sharat Kuttikat, Group Creative Director, Brand David said, “We are living in the middle of a pandemic, and every minute, we are introduced to a new solution to tackle health contingencies – thanks to social media. Every solution promises to be the best. In such a scenario, what information do you trust? We wanted to reassure people that the solution they should always trust is something that they’ve always known.  Chandrika has been their trusted Ayurvedic soap for generations. Using the device of a secret being shared, we brought to life a warm exchange between friends who are in different locations but have the same strong belief in Ayurveda, and therefore, Chandrika Ayurvedic Soap.”

The campaign has been released across television and digital media platforms. To view the campaign, click here –

 

Campaign Credits:

Creative Agency: Brand David

Creative team: Sharat Kuttikat, Nikhil Narayanan, Vidyanath PA, Sathish Kannan, Bibeesh CP, Sujith Bose & Parvathy Rajmohan

Production house: Lucifer Circus

Director: Deepak Thomas

Executive Producer:  Gaurav Chanana

Music Director (Optional): Hanif Shaikh

Tags: #BeAyurvedaProtected CampaignBrand DavidChandrika Ayurvedic SoapS Prasanna Rai Wipro Consumer Care and LightingSharat Kuttikat Brand David

Related Posts

Ashok Namboodiri
Exclusive

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

by Editorial
January 20, 2021
0

Company further strengthens the international business team to capture emerging opportunities across markets Mumbai: ZEE Entertainment Enterprises Ltd. (ZEE), a...

Read more
IndiaFirst Life launches ‘Stress ko Karo Kill’ social media campaign
Brand Stories

IndiaFirst Life launches ‘Stress ko Karo Kill’ social media campaign

by Editorial
January 20, 2021
0

Mumbai: IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India has launched...

Read more
Shailendra Singh, India Director for myfanpark

My journey of life has been all about creativity, intellectualizing and offering them to consumers, brands and sponsors: Shailendra Singh, myFanPark

January 20, 2021
Dheeraj Sinha, Managing Director – India, Chief Strategy Officer – South Asia, Leo Burnett on Focus 2021

The focus this year will be about giving scale to these new collaborative ways of working: Dheeraj Sinha, Leo Burnett

January 19, 2021
We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness

We believe that loyalty enabled commerce is the future, and is key to driving consumer engagement and stickiness: Manish Dureja, InterMiles

January 19, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021

Subscribe to Newsletters

Trending

Ashok Namboodiri
Exclusive

ZEE Entertainment appoints Ashok Namboodiri as Chief Business Officer for International Business

by Editorial
January 20, 2021
0

Company further strengthens the international business team to capture emerging opportunities across markets Mumbai: ZEE Entertainment Enterprises Ltd. (ZEE), a...

Ormax Media launches its GEC character popularity tracking tool in four regional markets

Ormax Media launches its GEC character popularity tracking tool in four regional markets

January 19, 2021
Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

Great ideas make a splash in society and for our clients: Indrajeet Mookherjee

January 20, 2021
What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

What do Digital CEO’s, Small Entrepreneurs and others want from the Budget 2021

January 19, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.