Mumbai: BharatMatrimony, the leading online matrimony service, gave a modern twist to the Golden Keys of a Relationship through “Unlock Your Love” – a social media campaign that laid out 14 Golden Keys that can help singles unlock love in a relationship. It saw close to 4 lakh engagements and touched 11 million singles.
The campaign was powered by three top influencers Shrenu Parikh, Sayali Sanjeev and Mahima Makwana. The 14-day campaign on Instagram and Facebook showcased the 14 keys to open a special someone’s heart through creative posts, videos, cool AR filter, reels, quirky stories, contests and polls.
The 14 Golden Keys included Love, Respect, Forgiveness, Acceptance, Understanding, Support, Appreciation, Trust, Care, Equality, Friendship, Integrity, Independence and Openness.
As part of the campaign, BharatMatrimony members were asked what the top five qualities were that matter to them while choosing a life partner. A whopping 1,25, 701 participants responded saying that Love, Respect, Understanding, Trust and Friendship were the top 5 qualities that mattered.
With a reach of 11 Million, #UnlockYourLove garnered 25 Million impressions and 397, 257 engagements.
Talking about the idea behind the social media campaign, Arjun Bhatia, CMO – Matrimony.com explained, “Our consumer studies increasingly show that marriages in India are today more defined by couples looking at shared values in a relationship, than just education, language, region and community. BharatMatrimony is constantly researching to understand the evolving expectations of today’s singles and helps them find that special someone who matches them perfectly. We are very happy that our social media campaign #UnlockYourLove was able to showcase the 14 most important values or “Golden Keys” which have constantly come up in our research and our audience loved the modern expression of these.”