Mumbai: Peppy, a direct-to-consumer (D2C) brand specializing in sexual wellness and pleasure, has officially launched in India. Founded by entrepreneurs Devansh Agarwal and Shyamal Gupta, Peppy enters the market with a mission to make sexual wellness a natural part of everyday life, offering accessible, affordable, and innovative products. The brand has been strengthened by the involvement of actor and content creator Bhuvan Bam, who joins as a co-founder and investor, bringing his extensive influence and relatability to the initiative.
Peppy aims to address the diverse needs of individuals, irrespective of age, body type, or orientation, by fostering open conversations and normalizing discussions about sexual pleasure. Bhuvan Bam’s involvement with the brand goes beyond a typical endorsement. As a co-founder and investor, he is deeply committed to driving the mission of creating a more inclusive and open environment for sexual wellness in India.
Peppy was founded in 2023 and remained bootstrapped until May 2024, when the company raised its pre-seed round from angel investors. The brand is now valued at INR 50 crore and has secured approximately US$500K in its pre-seed round from investors, including Bhuvan Bam, Rohit Raj (Founder and CEO of BBKV Productions), and Dr. Ruchi Gupta. Currently, the company is raising a seed round of US$1–2 million to expand its sales channels and market reach.
Bhuvan Bam, Co-Founder and Investor at Peppy, shared his perspective on the brand’s mission, stating, “For me, Peppy represents an opportunity to drive a much-needed change in how sexual pleasure is perceived in India. While society has made significant strides in many areas, the taboo surrounding physical intimacy still holds people back. This prevents open and honest discussions on personal needs. By collaborating with Peppy, I aim to help people overcome these societal norms and empower individuals to embrace their journey toward intimacy with confidence and ease.”
Peppy’s founders, Devansh Agarwal and Shyamal Gupta, emphasized the importance of their mission, saying, ‘’Intimate wellness has often been brushed under the rug in India, but we cannot deny the fact that a fulfilling sex life is a crucial part of our overall happiness and well-being. With Bhuvan and Rohit’s signature creativity and knack for connecting with people, we’re breaking barriers and normalizing conversations around pleasure. Peppy is not just about products; we’re about revolutionizing the way India thinks about intimate happiness. Our goal is to make sexual wellness products as common (and guilt-free) as buying your favorite skincare or snacks. From top-notch quality to body-safe, user-friendly designs, we’re here to ensure everyone—across all ages, genders, budgets, and backgrounds—has access to what they need to feel good. It’s time to own your pleasure, and we can’t wait to make it fun, accessible, and downright Peppy for all!”
Rohit Raj, Founder and CEO of BBKV Productions, also expressed his excitement about his involvement, stating, “I am excited to be part of Peppy’s journey. Having always been passionate about breaking barriers, I believe Peppy’s mission to create open conversations about sexual wellness is something that truly aligns with my values. The platform’s commitment to encouraging a more informed and confident approach to intimacy resonates with me deeply. I look forward to contributing to this journey as we work towards building a healthier and more inclusive sexual well-being in India.”
